Wiley: 21791 books
by
Language: English
Release Date: August 5, 2010
Language: English
Release Date: August 5, 2010
The business classic, fully revised and updated for today's marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
Includes more than 60% new material...
Leading with Noble Purpose
How to Create a Tribe of True Believers
Language: English
Release Date: February 3, 2016
Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.
Human beings are hardwired to seek...
Big Data in Practice
How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Language: English
Release Date: March 22, 2016
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required...
Selling with Noble Purpose
How to Drive Revenue and Do Work That Makes You Proud
Language: English
Release Date: November 21, 2012
Turn an effective sales force into one that is truly outstanding
Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling...
Get Seen
Online Video Secrets to Building Your Business
Language: English
Release Date: January 14, 2010
The era of online video has arrived—now make it work for your business
In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities...
Sales EQ
How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Language: English
Release Date: March 2, 2017
The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating...
How To Sell When Nobody's Buying
(And How to Sell Even More When They Are)
Language: English
Release Date: June 15, 2009
The most effective sales strategies for tough economic times
Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . ....
The Retail Revival
Reimagining Business for the New Age of Consumerism
Language: English
Release Date: February 11, 2013
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street...
If You Build It Will They Come?
Three Steps to Test and Validate Any Market Opportunity
Language: English
Release Date: March 9, 2010
Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor...
The Relationship Edge
The Key to Strategic Influence and Selling Success
Language: English
Release Date: January 21, 2011
Get a practical, actionable, three-step process to build and leverage important relationships
Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain...
by John Grant
Language: English
Release Date: August 11, 2009
Language: English
Release Date: August 11, 2009
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about...
Optimize
How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Language: English
Release Date: March 28, 2012
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy
Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer...
Mastering the World of Selling
The Ultimate Training Resource from the Biggest Names in Sales
Language: English
Release Date: July 30, 2010
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges:
No prior sales education or training
Lack of formalized sales training, resources, and methodologies provided by their companies
Due to the recession...
The E-Code
34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-Mail!
Language: English
Release Date: December 20, 2010
Use e-mail to boost your income-today!
The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance...