Pearson Education: 6301 books
So What?
How to Communicate What Really Matters to Your Audience
Language: English
Release Date: May 6, 2009
Supercharge your success by answering the one question everyone cares about*, So What?: How to Communicate What Really Matters to Your Audience* contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading...
Know Your Fans
Using Word-of-Mouth Marketing to Sell Your Products
Language: English
Release Date: October 12, 2009
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity...
by Natalie Canavor, Claire Meirowitz
Language: English
Release Date: April 16, 2010
Language: English
Release Date: April 16, 2010
This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. Why you should be writing articles and getting published (it’s easier...
by Juliette Powell
Language: English
Release Date: June 7, 2010
Language: English
Release Date: June 7, 2010
This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. How to dramatically improve your...
by Jerry Weissman
Language: English
Release Date: February 15, 2010
Language: English
Release Date: February 15, 2010
This is the eBook version of the printed book. This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats. Create “Opening Gambits” that grab your presentation audience...
Outsourcing
Some Ideas about When and Why to Do It
Language: English
Release Date: January 15, 2010
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. When and why to outsource--and how to manage Asian outsourcing relationships to maximize profits and minimize risks. You no longer need...
by James F. Parker
Language: English
Release Date: June 30, 2010
Language: English
Release Date: June 30, 2010
This is the eBook version of the printed book. This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats. How to get employees to think like owners (stock helps,...
You and Your Audience
Getting Them from Point A to Point B
Language: English
Release Date: February 1, 2010
This is the eBook version of the printed book. This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats. Bring coherence, flow, and crystal-clear purpose to every presentation you deliver! Few human activities are done as...
Spin Sucks
Communication and Reputation Management in the Digital Age
Language: English
Release Date: February 20, 2014
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers,...
Global Franchising Operations Management
Cases in International and Emerging Markets Operations
Language: English
Release Date: March 12, 2012
Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises...
The ETF Trend Following Playbook
Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds,
Language: English
Release Date: August 13, 2009
Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate “Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing and shows why professionals–and increasingly, individuals–are...
iMoney
Profitable ETF Strategies for Every Investor
Language: English
Release Date: June 8, 2008
The Up-to-the-Minute Guide to ETF Investing: Pick the Right ETFs for Your Unique Goals!
“The authors cover the ETF waterfront. Whether you are a young investor just starting out or a seasoned stock veteran looking for new investment opportunities, this book is a valuable resource.”
Sam...
Fixing Toyota
Quality Is Hard--Lean Is Much Harder
Language: English
Release Date: October 15, 2010
A closer look at Toyota’s quality and lean manufacturing problems–and the powerful lessons and warnings they represent. In the general and business press, Toyota’s quality issues are just that: quality issues. The industrial community wonders if there might be more to it: whether Toyota’s...
From Concept to Consumer
How to Turn Ideas Into Money
Language: English
Release Date: October 22, 2008
In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market.
Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here,...