How the 5 Senses Influence Buying Behavior
by
Aradhna Krishna
Language: English
Release Date: May 6, 2013
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.