Oak Tree Press: 139 books

QUICK WIN SOCIAL MEDIA MARKETING is aimed at busy marketing professionals with a traditional background, needing to gain a quick overview into social media for their business. It’s also a useful primer for those starting their marketing journey with many practical tools, useful resources and templates...

Lean is about VALUE ... the creation, delivery and retention of value. In a service business, the delivery of value is very much customer- or client-dependent. The client defines what they see as ‘value’, not the business. The most successful service businesses understand this very well...

Applied Benchmarking for Competitiveness (ABC) is a simple approach to help companies to diagnose objectively, efficiently and effectively their current situation and to take steps to improve performance. ABC combines the basics of benchmarking and World Class Business (WCB) techniques in a proven,...

Using five simple, but crucial questions, The Business Battlecard helps you craft a winning strategy to grow your company and rally your team. A strategy that will win you the war on several fronts: the battle against competitors, the battle for customers’ minds, the battle for investors’ wallets,...

Have you ever thought about trying to earn some money from producing food? Are you the person everyone goes to for their lemon meringue pies, apple tarts and other desserts for family occasions, christenings or other events? Do you have a garden of rhubarb or other fruit? Do you make jam every year...

Quick Win Digital Marketing is aimed at entrepreneurs, business managers and marketing people seeking a practical approach to digital marketing. The book is designed so that you can dip in and out of your top digital marketing questions, as they arise, in five key sections: Digital essentials; Digital...

Innovation is the harnessing of ideas for the commercial benefit of a business, to drive future growth and profitability. A formal innovation management system brings a discipline to the process of creating ideas, picking the best of these and proceeding to develop the chosen ideas into marketable...

How climate aware are you? Ron Immink says that he first became aware of climate change about 10 years ago but, because of the many other pressures of everyday life, he didn’t fully recognise its importance. Reading the book Climate Change: What Everyone Needs to Know by Joseph Romm changed his...

Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced...

There is a lot of change going on in the world. You can get depressed and throw your hands up in despair wondering how you will cope, or you can embrace the opportunity that change brings. Change is good. It’s also often hard. But to succeed in business and life, you must run toward it. To drive...

It’s Never About the Money is the story of an entrepreneur, written by an entrepreneur for people who want to become entrepreneurs. Frank McCarthy has always been an entrepreneur: from the age of eight, he was out on the streets of Dublin selling ‘painted sticks’. Blessed with an ability to...

This purpose of this book is to help you to make your business an enduring success. Every year all around the world, energetic people with great ideas start new businesses, embark on new initiatives and begin new projects, and every year, unfortunately a large number of them fail. This book will help...

Since Carol Tallon wrote the first edition of the Irish Property Buyers’ Handbook back in 2011, the property market in Ireland has changed. More importantly, the world has changed, particularly in how information is consumed. Property buyers need access to the most up-to-date, reliable and immediate...

Starting Your Own Business: A Workbook was originally commissioned in 1997 by the Department of Enterprise, Trade & Employment under Measure 4 of the Operational Programme for Small Business to meet a real need for practical, relevant information among would-be entrepreneurs. More than 20 years...