Mcgraw Hill Education: 4584 books

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you’ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays...

“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University,...

Final advice from the great Peter Drucker for driving growth and profitability in the 21st Century—with a new foreword from the author "We need a new theory of management. The assumptions built into business today are not accurate." - Peter Drucker Based on multiple interviews...

THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new...

The behind-the-scenes story of how a headhunting pioneer helped shape an industry Born in Greenwich, Connecticut, Reynolds graduated from Philips Exeter and Yale before joining the U.S. Air Force as a navigator-bombardier in a B-36. After his stint in the military, Reynolds returned to J.P....

A direct sales superstar offers his tips on how to manage and grow quotabusting sales teams One of today's fastest-growing enterprise sectors, direct sales employs 10 million people. Of that number, 2 million are managers. The most respected name in the business and a living legend, Michael...

Sooner or later that plum position is going to become vacant at your workplace. You know you’ll want it, but can you get it? Ask yourself: What’s my track record? Am I smart enough in the right areas? Do people like working with me? Do they respect me? Would they follow me if I were in charge? Am...

If you're looking to build your deal-making chops, there is no better school than the world of professional sports. Few authors are as qualified to guide you through that rough-and-tumble terrain as Ken Shropshire. From the Fortune 500 to the NFL, from Don King to big city mayors, Ken has negotiated...

LEARN HOW TO SPOT TALENT, BUILD A GREAT TEAM, AND WIN IN BUSINESS! Ted Sundquist was educated at the U.S. Air Force Academy. He played and coached football for the Academy, served as a flight commander in Germany, and went on to become General Manager of the Denver Broncos. In other words, Sundquist...

Now translated into nine languages! This reader-friendly, icon-rich series is must reading for all managers at every level. All managers, whether brand new to their positions or well established in the corporate hierarchy, can use a little "brushing up" now and then. The skills-based...

Using Leadership Q—a 38-item, self-scoring, gender-neutral test, developed by Shoya Zichy and based upon the work of Carl Jung — women can identify which of the four profile groups best matches their leadership personalities and then goes on to explore which of the eight subsets, or specific leadership...

Previously unpublished talks from the Father of Modern Management Throughout his professional life, Peter F. Drucker inspired millions of business leaders not only through his famous writings but also through his lectures and keynotes. These speeches contained some of his most valuable insights,...

“To buy when others are despondently selling and to sell when others are avidly buying requires the greatest fortitude and pays the greatest ultimate rewards.”-Sir John Templeton Called the “greatest stock picker of the century” by Money magazine, legendary fund manager Sir John Templeton...

"One of the best financial books of 2011." National Post John Bogle’s journey from financial-industry pioneer to one of its toughest critics Arguably the greatest shareholder advocate in the history of Wall Steet, John Bogle not only created the first index mutual fund but has...