Mcgraw Hill Education: 4584 books

"Filled with tips ... The author’s tone is supportive and she does not argue that introverts should become live wires." --The New York Times "Best Books 2009" --Publishers Weekly "Whatever's behind your reluctance to speak out for yourself, [Self-Promotion...

"The Product Manager’s Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management." -George Castellion, SSC Associates “Every product manager will greatly benefit from having this reference manual in their...

Learn one of the most life-changing messages in the world from one of its most dynamic speakers. Bryan Dodge’s message is spreading from coast to coast--and transforming lives day by day. With 600,000 radio listeners at Dallas’ WBAP--and hundreds of speaking engagements each year, Dodge...

The best fully integrated study system available for the PMP exam Fully updated for the current PMI® Project Management Body of Knowledge (PMBOK®) and the latest release of the Project Management Professional exam, PMP® Project Management Professional Study Guide, Fourth Edition covers what...

Don't Just Present. Persuade, Inspire, and Perform! Powerhouse presentations that engage and move your audience Imagine if every presentation received rapt attention and buy-in from the audience. Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative...

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME DON'T MISS THESE OTHER BOOKS IN THE PERFECT PHRASES SERIES How do you get face time with someone who doesn't accept sales calls? What is the best way to present the value of your offering? How do you handle price objections? Answer: You need to...

The secrets to improving operations while maintaining the highest quality How do you operate at maximum efficiency with minimum cost? Manager’s Guide to Operations Management addresses one of the most pressing business issues of our time by offering easy-toimplement advice on creating the...

Go from manager to coach--and motivate your staff to unprecedented success! Since the original publication of this classic guide, organizations have recognized that sales coaching is a sales manager's most important role. Now, author Linda Richardson has completely updated and revised Sales...

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's...

Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen...

Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend. Now, Tom Reilly has updated his...

A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and...

Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business,...

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications...