Mcgraw Hill Education: 4584 books

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero...

Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master...

For the first time, psychological strategies for surviving the astrological fallout of turning the big 3-0! Many young women approach their 30th birthdays with anxiety. They suddenly notice every tiny wrinkle, question the speed of their corporate ladder climb, or suffer from a biological clock...

Whether for high school, college or pleasure creative writing, you need to know the basic elements of the craft. Creative Writing DeMYSTiFieD gives you helpful suggestions for evaluating your work for freshness and originality and offers scores of exercises, techniques, samples and websites to access...

What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world’s cell phone market in 2011 but take in 50% of the profits? The answer is quality. In this provocative new book, bestselling...

Employee engagement is the cornerstone of achieving a sustainable competitive advantage. In Engaging the Hearts and Minds of All Your Employees, leadership expert Lee J. Colan delivers the “how to” for inspiring your team so they deliver unparalleled value to your customers. Proven at Fortune...

From the bestselling author of The No-Cry Sleep Solution--everything parents need to know during their baby's first year Gentle Baby Care provides immediate answers to the daily questions that arise when caring for a baby. Written by bestselling author and parenting expert Elizabeth Pantley,...

No strict diets, no scary guidelines--just the essential nutrition expectant moms need to start their babies on the road to lifelong health All parents know that kids need nutritious foods as they grow. But new research confirms that what you eats during pregnancy can also profoundly affect...

The New York Times Bestselling Weight-Loss Plan NOW LOSE MORE FAT IN LESS TIME-FASTER AND FOREVER! Conquer the Fat-Loss Code takes the bestselling Crack the Fat-Loss Code to the next level-for even faster, easier, longer-lasting results. Nutrition expert Wendy Chant builds upon her scientifically...

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and...

A fully updated, expanded edition of the leadership classic! President Barack Obama never fails to fire up a crowd. Whether he’s addressing societal injustices or explaining complex policy decisions, Obama gains legions of enthusiastic supporters with every speech he makes. With Say...

SUPERCHARGE YOUR BRAIN! Discover the secrets of a world memory champion. By the age of eighteen, Christiane Stenger had won the annual Youth World Memory Training Championship-three times! Now she shares her proven brain-boosting program to help you think smarter, faster, and better than you...

Unleash Your Irresistibility! "Make Every Man Want You gives every woman the tools she needs to unlock her inner magnet." --Kelly Ripa Let's make one thing clear: this book is like no other dating book you've read. There are no rules, no list of things to do to land a husband...

Leadership continues to be one of the most written-about and most trained-for qualities in business today. And no figure so fully embodies the leadership qualities managers hope to cultivate in their professional and personal lives as the late Vince Lombardi, the greatest NFL coach of all time. The...