Maven House: 20 books

Ask leaders what their biggest challenge is, and they're likely to say: "It's the people part of the job . . . the soft stuff . . . the so-called intangibles." Otherwise Engaged shines a bright light on the cause of this challenge: a fundamental misunderstanding of the true nature of intangibles, like...

The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade. Most books on public relations are useless. They’re boring academic...

The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales...

People are what make companies great. Good leaders know this, and spend time, effort, and money taking care of the people who work for them so that their business results are phenomenal. So why is it that so many people are still miserable at work. Experts around the world offer countless ideas and...

Learn how to add WOW! to your products, services, and everyday work in order to increase sales as well as advance your career.What makes certain products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version? Why do some restaurants book out weeks...

Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure...