Marshall Cavendish International: 630 books
Bank 2.0
How customer behaviour and technology will change the future of financial services
Language: English
Release Date: March 1, 2010
BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet—all within the next 10 years.
Everything We Know Is Wrong
The trendspotter’s handbook
Language: English
Release Date: May 1, 2011
Some trends are clear and visible; others are less so. But it is the invisible trends that have a greater impact on our lives and society. An example of this is the current global recession, which few people saw coming. If you really want to understand the present and the future, you need to look at...
by Bobby Jayaraman
Language: English
Release Date: February 6, 2014
Language: English
Release Date: February 6, 2014
A decade has passed since the launch of Singapore’s first REIT, Capita Mall trust in July 2002. Despite that, REITs are not as popular as they deserve to be and continue to be plagued with misperceptions. Singapore REITs are one of the few businesses that offer a direct play on the domestic economy...
Write to Sell
The ultimate guide to great copywriting
Language: English
Release Date: September 1, 2010
Write to Sell is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small and large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid documents,...
100 Great Branding Ideas
From leading companies around the world
Language: English
Release Date: February 1, 2012
Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success....
100 Great Marketing Ideas
From leading companies around the world
Language: English
Release Date: October 1, 2009
Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of...
Brand Singapore
How Nation Branding built Asia's leading global city
Language: English
Release Date: February 3, 2011
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First...
Kebaya Tales
Of matriarchs, maidens, mistresses and matchmakers
Language: English
Release Date: October 1, 2010
Of matriarchs, maidens, mistresses and matchmakers, Kebaya Tales is a delightful collection of short stories, teeming with fascinating and interesting characters, unexpected twists and turns, cultural rituals, beliefs and superstitions and poignant events in the life stories of the Peranakans. Lee Su...
Expository Eureka
Model Expository Essays for Today's Secondary School Students
Language: English
Release Date: June 5, 2013
Essays Eureka features the best of model expository stories written by English Language and Literature specialist, Diana Tham. Through her stories, as well as works by her students, Diana shows students how to apply model structures and writing techniques to their own writing, providing them with strategies...
Your Child Your Genius
Maximise Your Child's Potential
Language: English
Release Date: November 10, 2010
Children have a voracious appetite for knowledge and a hunger to learn. Their minds, from when they are born until they are about 12 years old, have the ability to absorb an incredible amount of information. So how you can, as a parent, optimise this period to mould your child’s mind, foster good learning...
by Gopal Baratham
Language: English
Release Date: October 20, 2014
Language: English
Release Date: October 20, 2014
“Early in my working life I had discovered that salesmanship consisted not of providing people with what they needed, but with that was essential to their dreams. I was confident that our dining-room suite, complete with carpets, curtains and an artificial fireplace, would shortly be snapped up by...
by Gopal Baratham
Language: English
Release Date: October 20, 2014
Language: English
Release Date: October 20, 2014
“Though I rarely had occasion to use it, I know the word and its implications well. It was truly a Southeast Asian word, soft as its people and well-understood from Marang to Manila, Surabaya to Sulawesi, Kuala Lumpur to Kota Kinabalu. It describes a love bound to sadness, a tenderness trembling on...
by Gopal Baratham
Language: English
Release Date: October 20, 2014
Language: English
Release Date: October 20, 2014
Hours after agreeing to marry How Kum Menon, Vanita Sundram is murdered, stabbed while asleep in her fiance's arms. More killings follow, and the reluctant and grieving How Kum is swept up in the police investigation. As time passes and the murders remain unsolved, several self-proclaimed ‘experts’...
by Dan Waites
Language: English
Release Date: February 10, 2014
Language: English
Release Date: February 10, 2014
CultureShock! Bangkok is your all-in-one guide to navigating and living in Thailand’s vibrant capital. Learn how to get around the city quickly and safely by motorcycle taxi, how to order the tastiest street food, and how to behave with respect to Thai manners and beliefs. Join in the local celebrations...