Marcia Yudkin: 22 books

Get Noticed, Grow Your Brand, Gain Market ShareIt's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media...

Unleash the Power of Words to SellIt's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create...

Attract Interest, Then Nail the SaleWith attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to...

Become the Master of Your Business FateWith proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales...

Happily Create Customers for KeepsIf marketing is the art of creating a customer, sustainable marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the rarely discussed assumptions and actions underpinning...

Get your copywriting business going quickly and easily with this reality-based guide. Marcia Yudkin reveals the surprising launch methods used most often by her dozens of copywriting protégés over the years. Six of the top 10 methods can cost nothing at all, while the rest fit comfortably...

Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a...

What’s wrong with you is what’s right with you. To get more done, slow down and sleep more. When you don’t know something, believe what feels like a guess. These are just a few of the eye-opening, empowering concepts in Inspired! How to Be More Original, Insightful and Productive...

Learn how to promote your company, yourself, an event or a cause with a contemporary twist on an old communication medium - the teleseminar. Accessible even to people without a computer on hand, teleseminars can establish credibility, create a bond of trust, prompt interest in an upcoming program...

Do you have a published book you want to convert for sale on Kindle or ideas for a series of Kindle originals? This Kindle publishing guide for serious writers tells you everything you need to know. Whether you write fiction or nonfiction, discover all the angles for success on Kindle and the...

In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers. All of these scrumptious...

Get Started Writing for Magazines - and Learn to Make a Living At It Through examples, explanations and tips, Writing Articles About the World Around You demonstrates how to generate original and saleable article ideas using information that is part of your everyday life. Even if you live in...

Learn How to Create Your First PDF Report, Step by Step Wishing you could wake up having orders in your email inbox and the freedom to take longer vacations because you had a second source of income? Learn step by step how to make this happen. Doing anything new for the first time is...

Turn Words into Money with Juicy, Flavorful Copy Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little...