Madhu Viswanathan: 1 book

Cover of Bottom-Up Enterprise

Bottom-Up Enterprise

Insights From Subsistence Marketplaces

by Madhu Viswanathan
Language: English
Release Date: May 18, 2016

This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies....
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