Loretta Alvarado: 3 books

As artists, we don't always know what galleries are looking for. We try sending them our portfolios in the hopes that they will fall in love with our work and agree to represent us. We buy lists of gallery email addresses and send out hundreds of emails in the hopes that one of them will respond....

Do you dread doing art shows because you have to talk to people? Do you have trouble figuring out what to say to your customers? Do you want to get into a gallery but you're afraid to approach them? Well, you've come to the right place. Over the years, I have struggled with my...

Right now, how confident are you in your ability to sell your art or craft? Do you know the best ways to respond to … • Do you make these? • Oh, I just love your work! • Where do you get your ideas? Wouldn't it feel great to be able to handle these or any other questions or comments...