Jan Hyatt: 2 books

Why is your company using social media? Have you defined your objectives, designed your strategy, crafted your message and changed your organizational culture? No? Then you need this book. You need to: Embrace a new social vocabulary. Understand why your social messages are being ignored. Find...

We've reached a wall with social media. At first, social media was cool and we all wanted to try it and see what "being social" could mean for us personally and professionally. Now we are trying to extend and modify it to better fit our social objectives. It's not working. We have too many...