Hodder Stoughton: 1633 books
by Jonathan Gabay
Language: English
Release Date: January 29, 2010
Language: English
Release Date: January 29, 2010
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of...
Complete Screenwriting Course
A complete guide to writing, developing and marketing a script for TV or film
Language: English
Release Date: October 17, 2014
Designed to take you from the moment you first put your pen to paper to pitching and selling your completed screenplay, this is one of the most inspiring books on screenwriting you'll ever read.
Practical exercises will teach you the craft of writing for film and television, both mainstream...
Appraisals In A Week
A Performance Appraisal Masterclass In Seven Simple Steps
Language: English
Release Date: July 6, 2012
Effective appraisals just got easier
Appraisals are often seen as an isolated and time-consuming round of paperwork that everyone has to engage in and few see any point to. If we were to truly recognize the potential and intended value of appraisals, they would be regarded completely differently.
The...
Sales Genius
40 Insights From the Science of Selling
Language: English
Release Date: July 30, 2015
The fast-track MBA in sales
Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.
Sales Genius makes it easy to apply what researchers know about brilliant selling to the real...
NLP In A Week
Master Neuro-Linguistic Programming In Seven Simple Steps
Language: English
Release Date: March 30, 2012
NLP In A Week is a simple and straightforward guide to neuro-linguistic programming, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life...
by Gareth Lewis
Language: English
Release Date: June 22, 2012
Language: English
Release Date: June 22, 2012
The ability to think creatively is crucial to anyone who wants to advance their career.
Written by Gareth Lewis, a leading expert on creativity as both a coach and a researcher, this book quickly teaches you the insider secrets you need to know to come up with new solutions to a wide variety...
Content Marketing In A Week
Engage Your Audience With Compelling Content In Seven Simple Steps
Language: English
Release Date: March 10, 2016
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***
Content marketing just got easier
Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find...
Speed Reading In A Week
How To Speed Read In Seven Simple Steps
Language: English
Release Date: May 18, 2012
Speed Reading In A Week is a simple and straightforward speed reading course, giving you everything you need to know in just seven short chapters. From increasing your reading rate and effective memory techniques, to overcoming distractions so that you can read in any environment and developing a...
Psychometric Testing In A Week
Using Psychometric Tests In Seven Simple Steps
Language: English
Release Date: July 6, 2012
Psychometric testing just got easier
We can measure how tall someone is, how strong they are or how fast they can run. But is it also possible to evaluate an individual's character traits, how they think and how they mightreact in a given situation? With psychometric tests, we can.
Most people...
by David Stevenson
Language: English
Release Date: July 25, 2014
Language: English
Release Date: July 25, 2014
What do wealthy people know that the rest of us don't?
Do they have a secret recipe for success?
Is there a special alchemy to make it work?
The Secrets of Wealthy People reveals the 50 things you need to know to build your wealth, capital and investments. Some will surprise you,...
Project Management In A Week
How To Manage A Project In Seven Simple Steps
Language: English
Release Date: June 15, 2012
Managing projects just got easier
This book will help you come to grips with the basics of project management in a week. By the end of the week you will know your way through the process more clearly. For a start, you will have to consult your end users to work out their precise requirements. You...
Cover Letters In A Week
Write A Great Covering Letter In Seven Simple Steps
Language: English
Release Date: March 29, 2013
Sunday: Understand the importance of first impressions and the common mistakes people make
Monday: Ensure your application is taken seriously with a cover letter that is concise, complements your CV and is targeted to the job you have applied for
Tuesday: Discover how to style and structure...
Start a Small Business
The Complete Guide to Starting a Business
Language: English
Release Date: August 27, 2015
'Hits the bull's-eye with every chapter... Very highly recommended.' - The Independent
This is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding...
Secrets of Resilient People
50 Techniques to Be Strong
Language: English
Release Date: August 29, 2014
What do resilient people know that the rest of us don't?
Do they have a secret recipe for maintaining their equilibrium during tough times?
Is there a special alchemy at work?
'The Secrets of Resilient People' reveals the 50 things you need to know to survive and thrive in tough...