Hill: 7097 books

Keep your existing customers happy, loyal . . . and buying. Your promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits lagging? Maybe because while you were busy chasing after new customers you overlooked your old ones. Self-made...

Get the good word out about your business! When it comes to attracting customers, the only difference between your company and Sprint, Apple, or Burger King is great promotions. But what if you don't have millions for sophisticated PR and advertising campaigns? No problem. A self-made multimillionaire...

Junheng Li was the perfect Chinese tiger daughter, but from childhood on, she dreamed about America and working on Wall Street. Born in Shanghai, the commercial and financial center of mainland China, Li was brought up in an environment that would raise most Westerners' eyebrows. Her demanding father...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing...

Behind the scenes with the legendary CEO Jack Welch’s innovative leadership strategies revived a lagging GE, transforming it into a powerhouse with a staggering $300 billion-plus market capitalization. In writing Jack Welch and the GE Way, author Robert Slater was given unprecedented access...

ALL IN, ALL THE TIME For Gary Burnison, CEO of the world’s largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, and a powerful sense of personal responsibility are the...

Leadership Lessons from the World’s Greatest CEOs “Fox and Reiss have created a new leadership category—The Transformative CEO.” —Rafael Pastor, CEO, Vistage International Bestselling author Jeffrey Fox literally wrote the book on How to Become CEO, and radio talk show host...

This groundbreaking book includes Winning Insights from… JPMorgan * The Container Store * Fossil * KidKraft * National Motor Club * Sears * Southwest Airlines * The Hartford * UCLA Health Center * and more! There is no such thing as a one-size-fits-all strategy, especially in today’s highly...

Be the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity...

The captivating story of former Wall Street Journal publisher Warren Phillips’s rise to the top Newspaperman is at once a fascinating narrative of one man's journey through the newspaper business and an expert analysis of how the news is made. Phillips shows what it's like to be a reporter as history...

The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator...

A Top Editor’s Take on the State of Journalism Today—and His Prescient Forecast of Its Future “This is a personal and insightful book about one of the most important questions of our time: how will journalism make the transition to the digital age? Steve Shepard made that leap bravely...

Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities...

Praise for the first edition of The Networking Survival Guide “Any way you look at it, other people are your greatest resource. Diane Darling’s in-depth, easy-to-follow instructions will fill your life with opportunities to meet these people and reap the rewards.” Nicholas Boothman, author...