Heresy Press Llc: 1 book
Digital Doesn't Matter
(and other advertising heresies)
Language: English
Release Date: July 22, 2014
Apathetic. Numb. Overwhelmed. Those aren’t consumers. They’re ad professionals. Radical shifts in advertising have reached a critical point — sucking craft, quality, and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of...
