Happy About: 157 books
42 Rules for B2B Social Media Marketing
Learn Proven Strategies and Field-Tested Tactics through Real World Success Stories
Language: English
Release Date: December 15, 2009
Social media is changing the way people think about marketing. Its much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them. But, with so many social...
Ted Rubin on ROR #RonR
140 Aha Moments Exploring Return on Relationship
Language: English
Release Date: December 15, 2009
There's no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now "it's all about relationships," social marketing strategist Ted Rubin proclaims in Ted Rubin on...
by Rick Jamison and Kathy Schmidt Jamison, Foreword by Brian Solis
Language: English
Release Date: May 18, 2011
Language: English
Release Date: May 18, 2011
There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And...
Coffee Crazy
140 “Aha!” Coffee Moments from the Conference Room, to the Café, to the Kitchen
Language: English
Release Date: December 15, 2009
In his book Coffee Crazy, Robert Galinsky captures the communal nature of what grabbing a cup of coffee means. Crowdsourced from the mindset of an entire rabid fanbase, Galinsky encapsulates the passion of generations of coffee lovers in a single cup-sized book that can be enjoyed with a cuppa of your...
Cause Marketing Essentials and the Road to Success
Learn the Right Way of Doing Cause Marketing and Lead It to Success
Language: English
Release Date: September 1, 2016
Cause marketing is a broad subject. But in a nutshell, you can say that if done right, it benefits the cause, the community, and the company. But how do you get there? Cause marketing is a long process. It takes a series of decision-making, coordination, hard work, and passion. Sounds overwhelming?...
Building and Understanding Company Culture and Transition
Discover in depth how vital culture is to a company's success, how to approach it as a leader, and how to deal with transition
Language: English
Release Date: May 18, 2016
Every company, big or small, has its own set of customs, norms, and even rules that no one talks about, yet everybody seems to adhere to. When you talk about culture in companies, it pertains to both positive and negative aspects. Business leaders understand how important it is for consultants and...
by Karen Bartleson
Language: English
Release Date: May 24, 2010
Language: English
Release Date: May 24, 2010
Technical standards play an important role in business as well as everyday life. They provide opportunities for market growth and competition. They enable interoperability. They make customers happier. They bring order out of chaos. Existing technical standards are being updated constantly, and new ones...
Ahas on Conscious Death and Dying
Life is a Journey - Celebration
Language: English
Release Date: April 14, 2016
Ahas on Conscious Death and Dying by Carly Alyssa Thorne and Miriam Slozberg was written to destigmatize the association of death being a morbid thing and to bring conscious awareness that it can be peaceful and beautiful.
When people hear about death, many times, they become frightened. There...
The Reshoring Institute on Bringing Manufacturing Back to America
The Urgent Need to Reshore Now
Language: English
Release Date: February 18, 2016
Reshoring manufacturing is a hot topic for executives across America. Bringing back manufacturing can help rebuild our industrial foundation and stabilize the economy by rebuilding the middle class. A recent study indicates that fifty-four percent of American businesses with over 1 billion in sales...
by Michael Prevou, Mitchell Levy
Language: English
Release Date: August 24, 2012
Language: English
Release Date: August 24, 2012
The speed of data collection, an increase in the volume and complexity of data, the pressure to be innovative and adaptable, and the need to learn and share across geographic and corporate boundaries are just a few of the factors that make managing knowledge central to any organizations success today....
42 Rules for Sourcing and Manufacturing in China (2nd Edition)
A Practical Handbook for Doing Business in China, Special Economic Zones, Factory Tours and Manufacturing Quality.
Language: English
Release Date: December 15, 2009
Doing business in China is tougher than you think. Not only is the culture vastly different, but Chinas experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics...
by Janet Fouts with Beth Kanter, Edited by Rajesh Setty
Language: English
Release Date: March 16, 2010
Language: English
Release Date: March 16, 2010
Virtually every nonprofit realizes that, pretty soon, social media will no longer be optional. Already several nonprofits ranging from small local groups to international organizations have demonstrated that social media offers unique opportunities for advocacy and fundraising, and for catalyzing change....
42 Rules to Turn Prospects into Customers (2nd Edition)
How to Build Profitable Relationships to Close More Sales and Drive More Business
Language: English
Release Date: December 15, 2009
The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all build relationships, establish trust and value, maximize...
by Laura Lowell, Edited by Rajesh Setty
Language: English
Release Date: May 16, 2011
Language: English
Release Date: May 16, 2011
The idea behind personal branding has taken on a life of its own. The idea that everyone stands for something isn't new. But the fact that you have a way to communicate your unique value to millions of people all at once certainly is. Before jumping in and creating your personal brand, it is vital to...