Engineer Your Business To Win in the Mobile Moment
by
Ted Schadler, Josh Bernoff, Julie Ask
Language: English
Release Date: June 24, 2014
Mobile has reprogrammed your customers’ brains.
Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian...