Free Press: 1051 books
Marketing Aesthetics
The Strategic Management of Brands, Identity, and Image
Language: English
Release Date: August 30, 1997
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?
Bernd Schmitt and Alex...
by John P. Kotter
Language: English
Release Date: September 28, 2010
Language: English
Release Date: September 28, 2010
In today's complex work world, things no longer get done simply because someone issues an order and someone else follows it.
Most of us work in socially intricate organizations where we need the help not only of subordinates but of colleagues, superiors, and outsiders to accomplish our goals....
by John P. Kotter
Language: English
Release Date: September 28, 2010
Language: English
Release Date: September 28, 2010
He was one of the most inspirational role models of all time. Thrown into poverty at age four, Konosuke Matsushita (Mat-SOSH-ta) struggled with the early deaths of family members, an apprenticeship which demanded sixteen-hour days at age nine, all the problems associated with starting a business with...
All In
How the Best Managers Create a Culture of Belief and Drive Big Results
Language: English
Release Date: April 3, 2012
To have any hope of succeeding as a manager, you need to get your people all in.
Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture—congratulations—and few things will have a bigger impact on your performance than getting your...
Weird Ideas That Work
11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
Language: English
Release Date: March 2, 2002
A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.
Creativity, new ideas, innovation—in any age they are keys to success....
by David A. Aaker
Language: English
Release Date: November 8, 2011
Language: English
Release Date: November 8, 2011
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage....
Counterintuitive Marketing
Achieving Great Results Using Common Sense
Language: English
Release Date: February 21, 2001
Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy...
Yes!
50 Scientifically Proven Ways to Be Persuasive
Language: English
Release Date: September 3, 2008
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.
Every day we face the challenge of persuading others to do what...
by Everett M. Rogers
Language: English
Release Date: August 16, 2003
Language: English
Release Date: August 16, 2003
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication...
by Charles H. Green, Robert M. Galford, David H. Maister
Language: English
Release Date: October 9, 2001
Language: English
Release Date: October 9, 2001
Bestselling author David Maister teams up with Charles H. Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors.
In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills...
Customer Mania!
It's Never Too Late to Build a Customer-Focused Company
Language: English
Release Date: November 15, 2004
In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service—creating a people-oriented, performance-driven, customer-first organization.
Customer service is the single most pressing problem for business...
Marketing Services
Competing Through Quality
Language: English
Release Date: September 30, 1991
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services...
Lean Solutions
How Companies and Customers Can Create Value and Wealth Together
Language: English
Release Date: December 1, 2009
Womack and Jones deconstruct the broken producer-consumer model and show businesses how to repair it, by providing the full value consumers desire from products without wasting time or effort.
Why is it that, when our computers or our cell phones fail to satisfy our needs, virtually every interaction...
The Power of Co-Creation
Build It with Them to Boost Growth, Productivity, and Profits
Language: English
Release Date: October 5, 2010
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and...