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Cover of Power and Influence
by John P. Kotter
Language: English
Release Date: September 28, 2010

In today's complex work world, things no longer get done simply because someone issues an order and someone else follows it. Most of us work in socially intricate organizations where we need the help not only of subordinates but of colleagues, superiors, and outsiders to accomplish our goals....
Cover of Matsushita Leadership
by John P. Kotter
Language: English
Release Date: September 28, 2010

He was one of the most inspirational role models of all time. Thrown into poverty at age four, Konosuke Matsushita (Mat-SOSH-ta) struggled with the early deaths of family members, an apprenticeship which demanded sixteen-hour days at age nine, all the problems associated with starting a business with...
Cover of All In

All In

How the Best Managers Create a Culture of Belief and Drive Big Results

by Adrian Gostick, Chester Elton
Language: English
Release Date: April 3, 2012

To have any hope of succeeding as a manager, you need to get your people all in. Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture—congratulations—and few things will have a bigger impact on your performance than getting your...
Cover of Weird Ideas That Work

Weird Ideas That Work

11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

by Robert I. Sutton
Language: English
Release Date: March 2, 2002

A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive. Creativity, new ideas, innovation—in any age they are keys to success....
Cover of Building Strong Brands
by David A. Aaker
Language: English
Release Date: November 8, 2011

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage....
Cover of Counterintuitive Marketing

Counterintuitive Marketing

Achieving Great Results Using Common Sense

by Peter C. Krieg, Kevin J. Clancy
Language: English
Release Date: February 21, 2001

Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy...
Cover of Yes!

Yes!

50 Scientifically Proven Ways to Be Persuasive

by Noah J. Goldstein, Ph.D., Steve J. Martin
Language: English
Release Date: September 3, 2008

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...
Cover of Diffusion of Innovations, 5th Edition
by Everett M. Rogers
Language: English
Release Date: August 16, 2003

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication...
Cover of The Trusted Advisor
by Charles H. Green, Robert M. Galford, David H. Maister
Language: English
Release Date: October 9, 2001

Bestselling author David Maister teams up with Charles H. Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors. In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills...
Cover of Customer Mania!

Customer Mania!

It's Never Too Late to Build a Customer-Focused Company

by Kenneth Blanchard, Ph.D.
Language: English
Release Date: November 15, 2004

In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service—creating a people-oriented, performance-driven, customer-first organization. Customer service is the single most pressing problem for business...
Cover of Your Call Is (Not That) Important to Us

Your Call Is (Not That) Important to Us

Customer Service and What It Reveals About Our World and Our Lives

by Emily Yellin
Language: English
Release Date: March 24, 2009

Bring up the subject of customer service phone calls and the blood pressure of everyone within earshot rises exponentially. Otherwise calm, rational, and intelligent people go into extended rants about an industry that seems to grow more inhuman and unhelpful with every phone call we make. And Americans...
Cover of Marketing Services

Marketing Services

Competing Through Quality

by Leonard L. Berry
Language: English
Release Date: September 30, 1991

Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services...
Cover of Lean Solutions

Lean Solutions

How Companies and Customers Can Create Value and Wealth Together

by James P. Womack, Daniel T. Jones
Language: English
Release Date: December 1, 2009

Womack and Jones deconstruct the broken producer-consumer model and show businesses how to repair it, by providing the full value consumers desire from products without wasting time or effort. Why is it that, when our computers or our cell phones fail to satisfy our needs, virtually every interaction...
Cover of The Power of Co-Creation

The Power of Co-Creation

Build It with Them to Boost Growth, Productivity, and Profits

by Venkat Ramaswamy, Francis J. Gouillart
Language: English
Release Date: October 5, 2010

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and...
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