Fabian Geyrhalter: 2 books
by Fabian Geyrhalter
Language: English
Release Date: January 23, 2018
Language: English
Release Date: January 23, 2018
What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.
Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed...
by Fabian Geyrhalter
Language: English
Release Date: June 19, 2016
Language: English
Release Date: June 19, 2016
This book will guide you through the steps necessary to build a brand from the ground up:
Step 1 (Chapter 1): Create a brand platform
Step 2 (Chapter 2): Devise a brand name
Step 3 (Chapter 3): Design your brand's identity
Step 4 (Chapter 4): Craft your brand atmosphere touch points
Most...