F Annie Pettit Phd Fmria: 2 books

People Aren't Robots is a short and easy to read book that will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. It will also help academic and experienced researchers...

Research should be fun and interesting, not boring and over-complicated. The Listen Lady combines the best of storytelling and market research education to outline the processes, advantages, and disadvantages of social media listening research. Topics include data collection, content analysis, sentiment...