Esic: 16 books
by David Carnicer Sospedra
Language: English
Release Date: December 15, 2009
Language: English
Release Date: December 15, 2009
The marketing mix is the coherent combination of policies of Product, Price, Distribution and Communication which, well structured, allows us to introduce a differentiated offering in a market with the intention of adequately position ourselves to achieve sales and profits.Just like in the different...
by Daniel Patricio Jimenez
Language: Spanish
Release Date: December 15, 2009
Language: Spanish
Release Date: December 15, 2009
En plena crisis de valores, la presente obra pone en evidencia la necesidad de un punto de inflexión en lo que hasta ahora se ha entendido por sistema de incentivos, provocando una profunda reflexión en el contenido y alcance del término “satisfacción”, situándonos más allá de la mera contraprestación...
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