Dave Donelson: 30 books

Insightful case studies, company profiles, and insider advice from hundreds of business owners and managers will help you take your company to the next level of success. Learn from the mistakes of others, share their experiences, and watch your profits grow. Learn financial planning, find cash...

Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company’s message beyond traditional advertising. “Tune Up Your Publicity Machine” covers the basics of public relations like how to prepare an effective press release...

Repeat sales are generally more profitable than new ones, so smart companies work hard to build a base of satisfied customers. This handbook uses real-world examples to give you dozens of ideas for making your customers want to come back again. “Seven Ways To Wow Your Customers” describes...

The best and the brightest salespeople don’t waste a moment. Even salespeople who lack good presentation skills or some other talent can make up for it by efficiently using their time. And, on the opposite end of the scale, the salesperson who is floundering and failing invariably has problems with...

To overcome objections, be an ally to your customers, not their adversary. Don’t try to prove them wrong for refusing to buy your product, create a way for them to buy it. Don’t demonstrate their ignorance, educate them so they can make better-informed decisions. In other words, don’t overcome...

Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and managers. “Your Customers, Bert and Bertha” explains how to identify your best customer and build an advertising strategy that appeals to them. “Pay...

“Trade Show Exhibition For Fun And Profit” explains how to choose the best shows for your company, how to prepare and operate an effective exhibit or booth, and follow-up on the opportunities you’ll create by marketing at a trade show. “Getting The Most Out Of Attending Trade Shows”...

Inadequate funding causes most business failures. Good financial management will not only keep your company afloat, but enable it to grow and prosper. “Plan For Success” gives you a blueprint for a sound financial plan for your company. It’s more than just numbers—a good business plan...

Some of us fight change and some of us embrace it, but we all have to deal with it. This handbook covers a variety of management techniques to manage change while maximizing profits. “Change Is In The Air Everywhere” explores the many changes that affect your business. Customers come and...

Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths. “Case...

How do you manage the customer who refuses to be satisfied? That’s just one of the many customer relations dilemmas facing small business owners and managers every day. This collection contains dozens of tactics for keeping your customers happy so they not only stay with you, they bring their friends...

The retail salesperson can sell more by using creative selling methods to present product benefits, overcome objections, and close the sale, but they also face other challenges and opportunities. Determining customer needs is difficult when the customer can just walk away. Building a base of repeat...

Social media consultants gush about the wonders of web marketing, but what do actual non-techie business owners have to say about the effectiveness of their websites, Facebook pages, and Twitter feeds? “Marketing In Cyberspace” includes insightful interviews with several craft gallery owners...

Corruption at the highest levels, greed in the church and brutality among warring factions make the Congo a very dangerous place for television journalist Valerie Grey. Amid the bloody violence of that country's civil war, Grey uncovers a diamond-smuggling scheme that reaches from the heart of Africa...