Crown Publishing Group: 2547 books

Cover of What Were They Thinking?

What Were They Thinking?

Marketing Lessons You Can Learn from Products That Flopped

by Robert McMath
Language: English
Release Date: April 27, 2011

Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some...
Cover of Seven Steps to Sold

Seven Steps to Sold

The Secrets to Selling Your Home for Big Bucks . . . Fast!

by Donna Freeman, Shannon Freeman
Language: English
Release Date: January 21, 2009

Real estate experts Donna and Shannon Freeman don’t pull any punches. Whether it’s on HGTV’s shows Designed to Sell and Secrets That Sell or with their own clients, this mother-daughter team’s straight-talking approach helps home sellers do what it takes to close a successful sale. Often hilarious...
Cover of The Marketing Mavens
by Noel Capon
Language: English
Release Date: June 12, 2007

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy,...
Cover of The Wall Street Journal. Complete Retirement Guidebook

The Wall Street Journal. Complete Retirement Guidebook

How to Plan It, Live It and Enjoy It

by Glenn Ruffenach, Kelly Greene
Language: English
Release Date: June 12, 2007

As you think about retirement, you’ve got facts to face, planning to do, decisions to make and numbers to crunch. With the experts at The Wall Street Journal to guide you, you’ll learn how to tailor a financial plan for the lifestyle you want. • Answers your biggest question—How big...
Cover of The Wall Street Journal Guide to Starting Fresh

The Wall Street Journal Guide to Starting Fresh

How to Leave Financial Hardships Behind and Take Control of Your Financial Life

by Karen Blumenthal
Language: English
Release Date: December 20, 2011

Three years after the economic meltdown began, many of us are still reeling from its devastating effects. Maybe you're among the millions of homeowners who fell behind on their mortgages or you lost your home to foreclosure. Maybe you lost your job and have struggled to find a new one, meanwhile struggling...
Cover of Why Pride Matters More Than Money

Why Pride Matters More Than Money

The Power of the World's Greatest Motivational Force

by Jon R. Katzenbach
Language: English
Release Date: March 11, 2003

The book that turns our understanding of motivation on its head . . . and shows why most companies get it wrong. There are few people with more experience and accumulated wisdom about the inner workings of business and how people can work together more effectively than Jon Katzenbach. His groundbreaking...
Cover of The Art of Worldly Wisdom

The Art of Worldly Wisdom

A Pocket Oracle

by Baltasar Gracian
Language: English
Release Date: November 10, 2010

The remarkable best-seller -- a long-lost, 300-year-old book of wisdom on how to live successfully yet responsibly in a society governed by self-interest -- as acute as Machiavelli yet as humanistic and scrupulously moral as Marcus Aurelius.
Cover of How Digital Is Your Business?
by Adrian J. Slywotzky, David Morrison, Karl Weber
Language: English
Release Date: January 18, 2001

The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well. Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system...
Cover of Digital Darwinism

Digital Darwinism

7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy

by Evan I. Schwartz
Language: English
Release Date: February 19, 2002

Don’t let the rapid evolution of the Internet economy leave your business extinct before its time! Here are the key strategies you need to keep your company alive, growing, and profitable in today’s volatile Web climate. The dramatic boom that took place in the Web economy is over. The...
Cover of Cash in a Flash

Cash in a Flash

Real Money in No Time

by Robert G. Allen, Mark Victor Hansen
Language: English
Release Date: August 25, 2009

Bestselling authors Mark Victor Hansen and Robert G. Allen are back following their mega-hit The One Minute Millionaire with new strategies to generate cash quickly. Right now, everyone needs trusted, proven, practical advice and techniques for making money fast. In Cash in a Flash, two of...
Cover of Surfing the Edge of Chaos

Surfing the Edge of Chaos

The Laws of Nature and the New Laws of Business

by Richard Pascale, Mark Milleman, Linda Gioja
Language: English
Release Date: March 1, 2001

Every few years a book changes the way people think about a field. In psychology there is Daniel Goleman's Emotional Intelligence. In science, James Gleick's Chaos. In economics and finance, Burton Malkiel's A Random Walk Down Wall Street. And in business there is now Surfing the Edge of Chaos by...
Cover of Economics Without Illusions

Economics Without Illusions

Debunking the Myths of Modern Capitalism

by Joseph Heath
Language: English
Release Date: March 30, 2010

"Economics is haunted by more fallacies than any other study known to man." -- Henry Hazlitt, Economics in One Lesson (1946) Every day economic claims are used by the media or in conversation to support social and political positions. Those on the left tend to distrust economists, seeing them...
Cover of Real Education

Real Education

Four Simple Truths for Bringing America's Schools Back to Reality

by Charles Murray
Language: English
Release Date: August 19, 2008

With four simple truths as his framework, Charles Murray, the bestselling coauthor of The Bell Curve, sweeps away the hypocrisy, wishful thinking, and upside-down priorities that grip America’s educational establishment. Ability varies. Children differ in their ability to learn academic material....
Cover of The Plot to Save the Planet

The Plot to Save the Planet

How Visionary Entrepreneurs and Corporate Titans Are Creating Real Solutions to to Global Warming

by Brian Dumaine
Language: English
Release Date: June 24, 2008

American entrepreneurs, corporate tycoons, and financiers are plotting what they do best—creating new industries that change the world and making billions in the process—a plot that will ultimately save the planet. The Plot to Save the Planet is an illuminating and inspiring look at the...
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