Chris Maloney: 6 books

John Wayne Gacy. Three words synonymous with evil. Even 32 years after his conviction in Chicago for murdering 33 young men and boys – most of whom were buried in a crawl space under his house – it’s a case our nation will never forget. And a case so gruesome and shocking, it ranks No....

Chris is a former personal trainer turned marketer from Sydney, Australia. As a personal trainer he trained elite athletes through to corporate fat cats. When he started an office job, he distributed these fitness tips to his colleagues, growing a distribution list of over 2,000. This...

This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

The development of a framework for accelerating the rate of diffusion of innovations in lag markets due to the Learning Effect, using the Apple iPhone as a case study

A near perfect killing machine and one of the most feared animals on earth, the crocodile has honed its hunting techniques for 200 million years. And although its jaws are its weapon, the crocodile’s success depends on patience and its ability to ambush prey. “A crocodile will stalk...

This ebook looks at the underlying factors driving these emerging consumer trends, and how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of consumerism they have become accustomed to into retirement.