How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
by
Mara Einstein
Language: English
Release Date: April 26, 2012
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates...