Antony Whitaker: 4 books

Salon Marketing is about three things, 1. Attracting new clients, 2. Turning them into regulars and 3. Keeping them as long as possible. GROW 4 Marketing covers all three with a practical overview of what it takes to build a successful brand in todays highly competitive market.

Successful hair stylists understand that they are responsible for their own productivity and therefore what they earn. 'GROW 1 Super Stylist' gives you the understanding of what's needed and the tools to make it happen. From how to retail and rebook effectively, to how to professionally generate referrals and increase client retention rates. 

Lead follow or get out of the way. Successful salon businesses don't just happen! They're the result of a clear business vision, effective business management systems, people management systems and self management systems. If you really want to succeed start by understanding that you haven't opened...

Success as a salon owner ultimately depends on the owners ability to recruit, nurture and build a team. The salon business is a people business. GROW 3 TEAM is a handbook for salon owners and managers of what it takes to create and maintain the team culture needed.