Wiley imprint: 16403 books
If You Build It Will They Come?
Three Steps to Test and Validate Any Market Opportunity
Language: English
Release Date: March 9, 2010
Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor...
The Relationship Edge
The Key to Strategic Influence and Selling Success
Language: English
Release Date: January 21, 2011
Get a practical, actionable, three-step process to build and leverage important relationships
Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain...
by John Grant
Language: English
Release Date: August 11, 2009
Language: English
Release Date: August 11, 2009
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about...
Optimize
How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Language: English
Release Date: March 28, 2012
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy
Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer...
Mastering the World of Selling
The Ultimate Training Resource from the Biggest Names in Sales
Language: English
Release Date: July 30, 2010
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges:
No prior sales education or training
Lack of formalized sales training, resources, and methodologies provided by their companies
Due to the recession...
The E-Code
34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-Mail!
Language: English
Release Date: December 20, 2010
Use e-mail to boost your income-today!
The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance...
The 800-Pound Gorilla of Sales
How to Dominate Your Market
Language: English
Release Date: November 3, 2009
Smart insight and best practices for achieving sales excellence in any market
The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market,...
Predictive Analytics
The Power to Predict Who Will Click, Buy, Lie, or Die
Language: English
Release Date: January 12, 2016
"Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer
"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com
Award-winning | Used by over 30 universities | Translated into 9 languages
An introduction for...
The Art of Client Service
The Classic Guide, Updated for Today's Marketers and Advertisers
Language: English
Release Date: March 17, 2016
A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming...
Winning the Professional Services Sale
Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Language: English
Release Date: August 6, 2009
An innovative approach to winning more profitable sales in the growing professional services industry
In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional...
Positioning for Professionals
How Professional Knowledge Firms Can Differentiate Their Way to Success
Language: English
Release Date: June 15, 2010
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers,...
Sales 2.0
Improve Business Results Using Innovative Sales Practices and Technology
Language: English
Release Date: December 23, 2008
Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it
Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach...
Brains on Fire
Igniting Powerful, Sustainable, Word of Mouth Movements
Language: English
Release Date: August 5, 2010
Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments...
The International Brand Valuation Manual
A complete overview and analysis of brand valuation techniques, methodologies and applications
Language: English
Release Date: November 22, 2011
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for...