Thinkaha imprint: 77 books

Textbook prices routinely cause sticker shock. Over the last decade, they have risen more steeply than the inflation rate and, in last year, the average textbook cost a student 62.97! While estimating the cost of a college education, today's college student needs to factor in several thousand dollars...

Strategic pricing is a game-changing process for business-to-business pricing in todays highly competitive global markets. It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to...

Caroline Nicholl tweets, "Leadership matters but...teamwork...defines true success." She should know. In a career spanning two decades and two continents, she has made her mark in law enforcement and in translating the lessons learned in law enforcement to the corporate world. As she explains in her...

There's no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now "it's all about relationships," social marketing strategist Ted Rubin proclaims in Ted Rubin on...

Entrepreneurs and business owners of companies of all sizes must understand how to properly network to grow their organizations. Networking isn't like reading a financial statement, where the return on investment (ROI) is the overriding concern in the transaction. Networking involves what Jeff Shavitz...

Virtually every nonprofit realizes that, pretty soon, social media will no longer be optional. Already several nonprofits ranging from small local groups to international organizations have demonstrated that social media offers unique opportunities for advocacy and fundraising, and for catalyzing change....

The idea behind personal branding has taken on a life of its own. The idea that everyone stands for something isn't new. But the fact that you have a way to communicate your unique value to millions of people all at once certainly is. Before jumping in and creating your personal brand, it is vital to...

Moving to college can be exciting, yet daunting. High school seniors leaving their childhood homes and heading to college receive lots of advice--from parents, siblings, counselors, and, of course, online. Even so, the guidance they will find in '#MOVING OUT tweet' presents unique value. That's because...

Has the buzz about Google+ got you wondering what you might be missing? Have you ever brushed Google+ off as simply another social networking site, as merely Google's answer to Facebook? If you answered yes to either question, you need to read Janet Fout's new book #GOOGLE+ for BUSINESS tweet. As...

Concerns about privacy are not new. Since time immemorial, we humans have valued and guarded our privacy, often jealously or violently. It is therefore no surprise that privacy online is of such great concern in our connected world. Today, when we conduct so much of our life online--bank transactions,...

It takes time and effort to cultivate any high quality relationship, and the relationship with your boss is no exception. What is unique about the boss-employee relationship is that it can be a beacon for productivity, job satisfaction, and exceeding business objectives, or it can be a burden, which...

The name Ronnie Lott screams toughness and excellence. As a ten-time Pro Bowl selection and a first-ballot Hall of Famer, Ronnie is one of the most respected figures in professional sports. Add his four Super Bowl rings with the San Francisco 49ers to what was arguably his best season, leading the NFL...

If you're a middle or top level manager, you're countering risk and balancing risks against rewards with every management decision you make. Of course, how you weigh that risk and the decisions you make are a function of many factors: your organization's culture, your coworkers' input and your personal...

Most companies acknowledge the need for a good quality system in their organization. However, most of today's quality initiatives are based on heavy-weight processes, models and metrics. At a time when the attention span of people is shrinking, how do you crystallize key ideas to simplify the process...