Prentice Hall imprint: 542 books

The Devil's Deal

An Insider's Tale of How Money is Made

by Andreas Loizou
Language: English
Release Date: July 9, 2012

This is the ultimate insider’s tale of how international finance really operates. This controversial first person account details the ins and outs of global finance.  Over 20 years the author has enjoyed privileged access to many of the world’s top players in money. In this book he reveals...

What Is Your One Sentence?

How to Be Heard in the Age of Short Attention Spans

by Mimi Goss
Language: English
Release Date: April 3, 2012

Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more...

How to Say It: Negotiating to Win

Key Words, Phrases, and Strategies to Close the Deal and Build Lasting Relations hips

by Jim Hennig, Ph.D.
Language: English
Release Date: August 5, 2008

A no-nonsense guide to closing the deal?that makes sense to everyone. Jim Hennig?s winning negotiating philosophy is based on finding and meeting the real needs of the other party through the use of questions, effective listening, honesty, integrity, sincere caring, and building partnerships....

FT Guide to Strategy

How to create, pursue and deliver a winning strategy

by Richard Koch
Language: English
Release Date: September 26, 2012

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic...

Why Should Anyone Buy from You?

Earn customer trust to drive business success

by Justin Basini
Language: English
Release Date: October 12, 2012

HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews...

Working with Americans

How to build profitable business relationships

by Allyson Stewart-Allen, Lanie Denslow
Language: English
Release Date: December 18, 2013

Anybody who has ever done business with Americans can testify that there are more differences than similarities between Americans and most business cultures in the rest of the world. There are differences in cultures, values, etiquette and even ÔcommonÕ business language Ð which is quite often,...
by Ms Amanda Fisher
Language: English
Release Date: September 26, 2012

Nearly 9.5 million households in Britain will have to pay inheritance tax. What’s the best way to avoid it?  If you’re administering an estate because someone has died, how do you obtain probate? Is it ever possible to retrospectively minimize an estate’s tax liabilities? The Financial...

Financial Times Guide to Business Development

How to Win Profitable Customers and Clients

by Mr Ian Cooper
Language: English
Release Date: September 10, 2012

“The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and get fired up.” Jonathan Straight, Chief Executive of Straight plc, Ernst and Young Entrepreneur of the Year 2006   “Ian’s...

Africa Rising

How 900 Million African Consumers Offer More Than You Think

by Vijay Mahajan
Language: English
Release Date: July 7, 2011

With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.   Crossing...

How to Double Your Sales

The ultimate masterclass in how to sell anything to anyone

by Bruce King
Language: English
Release Date: June 30, 2010

How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused...

FT Essential Guide to Business Writing

How to write to engage, persuade and sell

by Ian Atkinson
Language: English
Release Date: September 7, 2012

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It...

Business Exposed

The naked truth about what really goes on in the world of business

by Freek Vermeulen
Language: English
Release Date: March 9, 2011

Cutting edge, pithy and provocative, this is a no-holds barred analysis of business today that will entertain and appal you in equal measure.   This entertaining expose of the business world, reveals the scandals, quirks, counter-intuitive behaviour and downright silliness that make...

Investing Against the Tide

Lessons From a Life Running Money

by Anthony Bolton
Language: English
Release Date: December 27, 2012

This authoritative and accessible investment classic promises rare insight into what it really takes to run money in a top-performing investment fund. Anthony Bolton, the UK’s most successful stock market investor, tells the story of his contrarian approach to managing money. He provides...

What More Can I Say?

Why Communication Fails and What to Do About It

by Dianna Booher
Language: English
Release Date: January 6, 2015

An essential guidebook for honing business communication skills...   Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion—for building solid relationships, and for increasing credibility in the workplace....
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