Pearson imprint: 845 books
The Power of People
How Successful Organizations Use Workforce Analytics To Improve Business Performance
Language: English
Release Date: May 19, 2017
Learn from Today’s Most Successful Workforce Analytics Leaders
Transforming the immense potential of workforce analytics into reality isn’t easy. Pioneering practitioners have learned crucial lessons that can help you succeed. The Power of People shares their journeys—and their indispensable...
Project Management Analytics
A Data-Driven Approach to Making Rational and Effective Project Decisions
Language: English
Release Date: November 12, 2015
To manage projects, you must not only control schedules and costs: you must also manage growing operational uncertainty. Today’s powerful analytics tools and methods can help you do all of this far more successfully. In Project Management Analytics, Harjit Singh shows how to bring greater evidence-based...
Firms of Endearment
How World-Class Companies Profit from Passion and Purpose
Language: English
Release Date: January 30, 2003
Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because...
Mastering Risk and Procurement in Project Management
A Guide to Planning, Controlling, and Resolving Unexpected Problems
Language: English
Release Date: August 21, 2014
Master the crucial risk management and procurement tasks that are indispensable to project success! In Mastering Risk and Procurement in Project Management, expert project manager and seasoned professor Wilson addresses every stage of the project where risk management and procurement are relevant,...
It Starts with One
Changing Individuals Changes Organizations
Language: English
Release Date: October 31, 2013
As many as 60% of organizational change initiatives fail. This means that many normally successful, motivated, and determined managers nonetheless struggle to lead change effectively. Most of those leadership failures share a common cause: managers mistakenly believe that organizational change is...
Mind Maps for Business 2nd edn
Using the ultimate thinking tool to revolutionise how you work
Language: English
Release Date: November 18, 2013
Tony Buzan knows more than a little about Mind Maps – after all, he did invent them!
Often referred to as the ‘the Swiss-army knife for the brain’, Mind Maps are a ground-breaking, note-taking and mind-organising technique that has already revolutionised the lives of many millions of...
The Complete Guide to B2B Marketing
New Tactics, Tools, and Techniques to Compete in the Digital Economy
Language: English
Release Date: March 23, 2015
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need...
Negotiating with Backbone
Eight Sales Strategies to Defend Your Price and Value
Language: English
Release Date: September 21, 2015
B2B sales professionals: resist mindless discounting, level the playing field against tough procurement organizations, and close the deal on your terms! Negotiating with Backbone, Second Edition definitive guide for every sales pro facing the “procurement buzzsaw” – and it’s just been updated...
Nudge marketing English Version
Winning at Behavioral Change
Language: French
Release Date: September 4, 2015
How can you double the sales of an everyday product without changing either its packaging or placement in store? How can you increase the effectiveness of a public health campaign or get the general population to reduce their energy consumption without spending a dime? Nothing could be simpler. All...
Get Up to Speed with Online Marketing
How to use websites, blogs, social networking and more to promote your business
Language: English
Release Date: October 24, 2013
'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'
Suzanne Moore, Columnist, The Guardian
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ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?
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If you want to grow your business,...
Who Stole My Customer??
Winning Strategies for Creating and Sustaining Customer Loyalty
Language: English
Release Date: December 12, 2014
Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise:...
by Steve Harrison
Language: English
Release Date: April 8, 2010
Language: English
Release Date: April 8, 2010
Effective creative work is not a nice-to-have, it's a necessity - its the only way youll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.
In...
The Rules of Wealth
A personal code for prosperity and plenty
Language: English
Release Date: July 29, 2015
Some people seem to find money so easy. Easy to make, easy to hold on to and easy to grow. The rest of us just find it easy to spend. Here’s a personal code for a life of prosperity and plenty.
Fight the Fear
How to beat your negative mindset and win in life
Language: English
Release Date: November 22, 2016
DO YOU KNOW WHAT'S STANDING BETWEEN YOU AND SUCCESS IN LIFE? IT'S YOU! CHANGE YOUR MINDSET TO DEAL WITH YOUR FEARS AND YOU INCREASE YOUR CHANCES OF SUCCESS.
Fear of failure, fear of public speaking, fear of being you, fear of asking for what you want, fear of saying NO and fear...