Pearson Ft Press imprint: 180 books
by Stephen Spinelli Jr., Heather McGowan
Language: English
Release Date: September 8, 2014
Language: English
Release Date: September 8, 2014
Sustaining effective innovation is today's #1 business challenge. Success begins with strategy. Effective strategy begins with becoming a strategic organization. Now, discover how to do this, and how to integrate strategy into a complete innovation framework that works. Becoming a Strategic Organization...
by Stephen Spinelli Jr., Heather McGowan
Language: English
Release Date: September 8, 2014
Language: English
Release Date: September 8, 2014
To successfully innovate, teams need to become more intentionally observant of their surroundings, and more empathetic to the needs of those they seek to serve. Now, master a new set of discovery tools for doing all this – and integrate them into a complete innovation framework that works. Navigating...
Essential Business Networking
Tips, Tactics, and Tools You Can Use
Language: English
Release Date: December 17, 2013
This book is a simple read and a selection of the author’s top tips organized into chapters that represent logical steps for building a powerful network. You don't need to start at the beginning. For example, if you already feel very confident about your business networking skills and want to use this...
Research in the Decision Sciences for Innovations in Global Supply Chain Networks
Best Papers from the 2014 Annual Conference
Language: English
Release Date: April 14, 2015
The papers in this volume introduce powerful new innovations in global supply chain networks. The best papers from the 2014 annual conference of the European regional subdivision of the Decision Sciences Institute (EDSI), they analyze the latest global trends associated with:
Sustainability and...
Research in the Decision Sciences for the Service Economy
Best Papers from the 2015 Annual Conference
Language: English
Release Date: August 19, 2015
The papers in this volume present state-of-the-art quantitative and qualitative research, empirical findings, best practices, and conceptual models to support better decision making throughout any service organization. Selected as the best work presented at the 2015 annual conference of the European...
New Brand Leadership
Managing at the Intersection of Globalization, Localization and Personalization
Language: English
Release Date: May 23, 2015
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from...
Applied Insurance Analytics
A Framework for Driving More Value from Data Assets, Technologies, and Tools
Language: English
Release Date: June 16, 2014
Insurers: use analytics to drive far more value from your most important asset -- data! Today, many insurers radically underutilize their data, leaving them vulnerable to traditional and non-traditional competitors alike. Now, drawing on 25 years of industry experience, Patricia Saporito shows how...
Breakout Strategies for Emerging Markets
Business and Marketing Tactics for Achieving Growth
Language: English
Release Date: June 27, 2016
Real strategies, tactics & solutions for succeeding in emerging markets now
Attract non-consumers and upscale current customers
Reflect local culture, tradition, and preferences across your business
Make your products easier to find, buy, and use
Strengthen your brand and deliver on your brand promises
Engage...
Cutting Edge Marketing Analytics
Real World Cases and Data Sets for Hands On Learning
Language: English
Release Date: June 10, 2014
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice...
Sustainability in Supply Chain Management Casebook
Applications in SCM
Language: English
Release Date: July 18, 2013
This reference is a comprehensive collection of original case studies on building sustainability into the supply chain. An ideal resource for graduate-level and executive courses in sustainability, operations management, and supply chain/logistics, The Sustainability in Supply Chain Management Casebook...
Hospital Operations
Principles of High Efficiency Health Care
Language: English
Release Date: October 30, 2012
By one estimate, the U.S. wastes $480 billion annually on healthcare expenditures that don’t improve care. Worse, because of faulty systems – not personnel – up to 98,000 people die every year due to preventable medical errors – and that doesn’t count non-terminal events such as hospital-acquired...
The Digital Revolution
How Connected Digital Innovations Are Transforming Your Industry, Company & Career
Language: English
Release Date: November 28, 2015
The massive transformations driven by digital technology have begun. The Digital Revolution gives you a complete roadmap for navigating the breathtaking changes happening now and shows you how to succeed.
Silicon Valley executive, thought leader, and New York Times best-selling author Inder...
The Science of Successful Organizational Change
How Leaders Set Strategy, Change Behavior, and Create an Agile Culture
Language: English
Release Date: May 15, 2015
Every leader understands the burning need for change–and every leader knows how risky it is, and how often it fails. To make organizational change work, you need to base it on science, not intuition. Despite hundreds of books on change, failure rates remain sky high. Are there deep flaws in the guidance...
Partnering with the Frenemy
A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success
Language: English
Release Date: November 28, 2015
***Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! ***
Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve...