Nubooks imprint: 62 books

A quick introduction to the basics of marketing, aimed at people starting a business for the first time.

500 quotations on business from a wide range of sources, including from Pope John XXIII, Fidel Castro, Mark Twain, JK Galbraith, Michael O'Leary, Tom Peters, Howard Schultz, John D Rockefeller and William Butler Yeats.

Pre-negotiation is a heightened, or (arguably) more aggressive, form of research that may be carried out by either party to a negotiation, in advance of that negotiation. Its success is largely based on the negotiator turning the traditional buyer / seller relationship on its head. By using the pre-negotiation...

Once you have a business idea, you must ask yourself, "Will anyone want to buy my product / service?". Market research tells you about your customers, competition and pricing, as well as your likely sales volume, costs, investment and profitability.

Negotiations are part of our every day lives, whether we like it or not. Every day, we are required to negotiate either personally or professionally. This ebook explains the five stages of negotiation to help you in future negotiations.

While there's no magic formula for getting more done with your day, this ebook looks at why managers have problems with time and offers sound strategies for achieving better results. Time management sometimes means making tough, and reluctant, choices.

The idea for this eBook came about after the author Zahra Khan was repeatedly approached for advice from start-up companies from a HR perspective on the internal challenges a start-up business faces – from setting up the corporate culture, staffing issues, the roles and responsibilities of founders...

Good motivators encourage people to retain the vitality and enthusiasm they first brought to the job. They value the individual, agree clear goals and giveg continuous positive and constructive feedback. This ebook explains the techniques to use.

Strategy is an essential element of all organisational success. Strategic planning is not about coming up with the right answer, it is about the time, skills and motivation to engage in strategic thinking to prepare for tomorrow’s opportunities.

Having timely, accurate and useful information on hand is central to making informed management decisions. This eBook cuts through the barriers to information-gathering that managers often face.

Teams offer organisations a highly productive way of achieving goals. However, much depends on developing, and sustaining, proactive team dynamics. This ebook aims to demystify some of the confusion that frequently surrounds the use of teams.

Forward-thinking business people around the world and from diverse public and private industry sectors now recognise that the 2000-year-old debate about ethics and commerce should be addressed. Such managers do not see discussions of ethics and business as a joke, as a threat or as a weakness, but...

Ethical dilemmas are tough problems to solve because they have a variety of implications, are worrisome and filled with intangibles. They may involve situations that are potentially harmful to people or to the planet and may affect a variety of stakeholders. But not all of them have multi-million...

This eBook is the embodiment of a conviction that: • Ethical marketing is good for business; • Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and • By taking ‘collective responsibility’,...