New Riders imprint: 313 books

Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve...

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential...

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style...

Documentary filmmaking is a powerful and vital element to our society,  and those who are responsible for bringing real stories and issues to a creative medium often have an uncanny ability to make a deep connection to us with their art. Legendary directors and cinematographers such as the Maysles brothers,...

Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett...

Successful web design teams depend on clear communication between developers and their clients—and among members of the development team. Wireframes, site maps, flow charts, and other design diagrams establish a common language so designers and project teams can capture ideas, track progress, and...

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors...

Corey Barker–Executive Producer of PlanetPhotoshop.com and one of the Photoshop Guys of Photoshop User TV–brings you this completely new set of techniques, tricks, and tutorials in this second volume of the Down & Dirty Tricks for Designers series. Ever wonder how that movie poster was created, or...

Adobe’s Photoshop Elements is America’s #1 selling consumer photo editing software, and this updated book—covering both Windows and Mac—breaks new ground by doing something for digital photographers that’s never been done before: It cuts through the bull and shows exactly “how to do it.”...

Scott Kelby, Editor and Publisher of Photoshop User magazine–and the best-selling photography book author in the world today–once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for digital photographers. This...

Anyone who uses Adobe Photoshop Lightroom for image management, editing, and workflow knows it is great software, and it has only gotten better with each new version. But there comes a time in every Lightroom user’s life when they want to do something…and they just can’t do it. While Lightroom...

This update is so important, because if there was ever a version of Photoshop that was aimed at digital photographers, Photoshop CS is it, and "The Photoshop CS Book for Digital Photographers" by Scott Kelby (Editor of Photoshop User magazine) once again breaks new ground by doing something for digital...

Scott Kelby and Felix Nelson (the creative team behind Photoshop User magazine) take their best-selling Photoshop Killer Tips books to a whole new level with their update for Photoshop CS2.   Okay, why a book of nothing but tips? Because that's where all the really slick, really useful, and really...