New Riders imprint: 313 books
The Brand Flip
Why customers now run companies and how to profit from it
Language: English
Release Date: July 24, 2015
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing,...
Publish and Prosper
Blogging for Your Business
Language: English
Release Date: June 1, 2006
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can...
A Project Guide to UX Design
For user experience designers in the field or in the making
Language: English
Release Date: March 13, 2009
“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft
User experience design is the...
Writing for Visual Thinkers
A Guide for Artists and Designers
Language: English
Release Date: March 18, 2011
Writing can be a challenge, especially for artists and designers who tend to be more visual than verbal. Writing for Visual Thinkers: A Guide for Artists and Designers is designed to help people who think in pictures—a segment of learners that by some estimates includes almost 30 percent of the population—gain...
Ordering Disorder
Grid Principles for Web Design
Language: English
Release Date: November 23, 2010
The grid has long been an invaluable tool for creating order out of chaos for designers of all kinds—from city planners to architects to typesetters and graphic artists. In recent years, web designers, too, have come to discover the remarkable power that grid-based design can afford in creating intuitive,...
Web Anatomy
Interaction Design Frameworks that Work
Language: English
Release Date: December 9, 2009
At the start of every web design project, the ongoing struggles reappear. We want to design highly usable and self-evident applications, but we also want to devise innovative, compelling, and exciting interactions that make waves in the market. Projects are more sophisticated than ever, but we have fewer...
by Shari Thurow, Nick Musica
Language: English
Release Date: April 8, 2009
Language: English
Release Date: April 8, 2009
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site....
Designing Connected Content
Plan and Model Digital Products for Today and Tomorrow
Language: English
Release Date: December 6, 2017
With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?
In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process...
by Cynthia L. Baron
Language: English
Release Date: September 25, 2009
Language: English
Release Date: September 25, 2009
Portfolios have always been artists' most valuable tools for communicating their talents to the outside world, whether to potential employers or galleries or clients. But the days of sketches and slides have given way to arrangements of digital assets that are both simpler and more complex than their...
by Cennydd Bowles, James Box
Language: English
Release Date: September 17, 2010
Language: English
Release Date: September 17, 2010
Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization 'gets it', putting them into practice is trickier....
The 46 Rules of Genius
An Innovator's Guide to Creativity
Language: English
Release Date: May 29, 2014
Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime.
Part 1,...
Information Architecture: Blueprints for the Web
Blueprints for the Web
Language: English
Release Date: January 22, 2009
Information Architecture: Blueprints for the Web, Second Edition introduces the core concepts of information architecture: organizing web site content so that it can be found, designing website interaction so that it's pleasant to use, and creating an interface that is easy to understand. This book helps...
Neuro Web Design
What Makes Them Click?
Language: English
Release Date: March 30, 2009
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
–...
by Susan Weinschenk
Language: English
Release Date: May 7, 2012
Language: English
Release Date: May 7, 2012
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people...