Morgan Kaufmann imprint: 454 books
Designing the Search Experience
The Information Architecture of Discovery
Language: English
Release Date: December 31, 2012
Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, designers must understand both the art and science of search.In Designing the Search Experience, authors Tony...
Software Defined Networks
A Comprehensive Approach
Language: English
Release Date: June 5, 2014
Software Defined Networks discusses the historical networking environment that gave rise to SDN, as well as the latest advances in SDN technology. The book gives you the state of the art knowledge needed for successful deployment of an SDN, including:
How to explain to the non-technical business...
Practical Web Analytics for User Experience
How Analytics Can Help You Understand Your Users
Language: English
Release Date: June 21, 2013
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions...
Entity Information Life Cycle for Big Data
Master Data Management and Information Integration
Language: English
Release Date: April 20, 2015
Entity Information Life Cycle for Big Data walks you through the ins and outs of managing entity information so you can successfully achieve master data management (MDM) in the era of big data. This book explains big data’s impact on MDM and the critical role of entity information management system...
by Jay Liebowitz
Language: English
Release Date: June 17, 2016
Language: English
Release Date: June 17, 2016
Successes and Failures of Knowledge Management highlights examples from across multiple industries, demonstrating where the practice has been implemented well—and not so well—so others can learn from these cases during their knowledge management journey.
Knowledge management deals with...
Credible Checklists and Quality Questionnaires
A User-Centered Design Method
Language: English
Release Date: August 22, 2013
Credible Checklists and Quality Questionnaires starts off with an examination of the critical but commonly overlooked checklist method.
In the second chapter, questionnaires and surveys are discussed. Asking questions sounds simple, but the hard truth is that asking questions (and designing...
by Tamara Adlin, John Pruitt
Language: English
Release Date: March 20, 2010
Language: English
Release Date: March 20, 2010
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what...
Observing the User Experience
A Practitioner's Guide to User Research
Language: English
Release Date: September 1, 2012
Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book...
The Persona Lifecycle
Keeping People in Mind Throughout Product Design
Language: English
Release Date: August 4, 2010
If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the “how? of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related...
Paper Prototyping
The Fast and Easy Way to Design and Refine User Interfaces
Language: English
Release Date: May 12, 2003
Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned?
Paper Prototyping can help. Written by a usability...
Usability Engineering
Scenario-Based Development of Human-Computer Interaction
Language: English
Release Date: October 20, 2001
You don't need to be convinced. You know that usability is key to the success of any interactive system-from commercial software to B2B Web sites to handheld devices. But you need skills to make usability part of your product development equation. How will you assess your users' needs and preferences?...
Mining the Web
Discovering Knowledge from Hypertext Data
Language: English
Release Date: October 16, 2002
Mining the Web: Discovering Knowledge from Hypertext Data is the first book devoted entirely to techniques for producing knowledge from the vast body of unstructured Web data. Building on an initial survey of infrastructural issues—including Web crawling and indexing—Chakrabarti examines low-level...
Data Architecture: A Primer for the Data Scientist
Big Data, Data Warehouse and Data Vault
Language: English
Release Date: November 26, 2014
Today, the world is trying to create and educate data scientists because of the phenomenon of Big Data. And everyone is looking deeply into this technology. But no one is looking at the larger architectural picture of how Big Data needs to fit within the existing systems (data warehousing systems)....
by Bill Buxton
Language: English
Release Date: July 28, 2010
Language: English
Release Date: July 28, 2010
Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic....