Morgan Kaufmann imprint: 454 books
Understanding Your Users
A Practical Guide to User Requirements Methods, Tools, and Techniques
Language: English
Release Date: January 19, 2005
Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused...
User Interface Inspection Methods
A User-Centered Design Method
Language: English
Release Date: November 15, 2013
User Interface Inspection Methods succinctly covers five inspection methods: heuristic evaluation, perspective-based user interface inspection, cognitive walkthrough, pluralistic walkthrough, and formal usability inspections.
Heuristic evaluation is perhaps the best-known inspection method,...
by Emily Geisen, Jennifer Romano Bergstrom
Language: English
Release Date: February 15, 2017
Language: English
Release Date: February 15, 2017
Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with...
Content Strategy at Work
Real-world Stories to Strengthen Every Interactive Project
Language: English
Release Date: January 25, 2012
Content is king… and the new kingmaker… and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content...
Using Open Source Platforms for Business Intelligence
Avoid Pitfalls and Maximize ROI
Language: English
Release Date: November 23, 2012
Open Source BI solutions have many advantages over traditional proprietary software, from offering lower initial costs to more flexible support and integration options; but, until now, there has been no comprehensive guide to the complete offerings of the OS BI market. Writing for IT managers and...
User Experience Management
Essential Skills for Leading Effective UX Teams
Language: English
Release Date: May 9, 2011
User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team...
Probabilistic Reasoning in Intelligent Systems
Networks of Plausible Inference
Language: English
Release Date: June 28, 2014
Probabilistic Reasoning in Intelligent Systems is a complete and accessible account of the theoretical foundations and computational methods that underlie plausible reasoning under uncertainty. The author provides a coherent explication of probability as a language for reasoning with partial belief...
Global UX
Design and Research in a Connected World
Language: English
Release Date: October 24, 2011
Global UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on...
Executing Data Quality Projects
Ten Steps to Quality Data and Trusted Information (TM)
Language: English
Release Date: September 1, 2008
Information is currency. Recent studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and inefficiency, damaged credibility among customers and suppliers, and an organizational inability to make sound decisions. In this important...
Data Stewardship
An Actionable Guide to Effective Data Management and Data Governance
Language: English
Release Date: September 16, 2013
Data stewards in business and IT are the backbone of a successful data governance implementation because they do the work to make a company’s data trusted, dependable, and high quality. Data Stewardship explains everything you need to know to successfully implement the stewardship portion of data...
Multi-Domain Master Data Management
Advanced MDM and Data Governance in Practice
Language: English
Release Date: March 21, 2015
Multi-Domain Master Data Management delivers practical guidance and specific instruction to help guide planners and practitioners through the challenges of a multi-domain master data management (MDM) implementation. Authors Mark Allen and Dalton Cervo bring their expertise to you in the only reference...
Data Insights
New Ways to Visualize and Make Sense of Data
Language: English
Release Date: November 27, 2012
Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters,...
Intersection
How Enterprise Design Bridges the Gap between Business, Technology, and People
Language: English
Release Date: September 27, 2012
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed...
Presumptive Design
Design Provocations for Innovation
Language: English
Release Date: September 10, 2015
Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive...