The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm
by
Josh Miles
Language: English
Release Date: June 20, 2012
In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything...