Mcgraw Hill imprint: 4576 books

Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers....

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero...

Perfect Phrases for Getting Accepted Whether you're applying to law school, business school, or medical school, it's essential to have the right phrases at your fingertips. Students need to be ready to stand out in essays, to impress during the interview, and to articulate the principles of...

Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master...

For the first time, psychological strategies for surviving the astrological fallout of turning the big 3-0! Many young women approach their 30th birthdays with anxiety. They suddenly notice every tiny wrinkle, question the speed of their corporate ladder climb, or suffer from a biological clock...

Whether for high school, college or pleasure creative writing, you need to know the basic elements of the craft. Creative Writing DeMYSTiFieD gives you helpful suggestions for evaluating your work for freshness and originality and offers scores of exercises, techniques, samples and websites to access...

Live a life of peace, love, and happiness through spiritual awakening In Wake Up Now, author Stephan Bodian--nationally recognized expert on meditation and spirituality and former editor-in-chief of Yoga Journal--reveals that spiritual awakening is not some faraway dream, or overly complicated...

What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world’s cell phone market in 2011 but take in 50% of the profits? The answer is quality. In this provocative new book, bestselling...

Employee engagement is the cornerstone of achieving a sustainable competitive advantage. In Engaging the Hearts and Minds of All Your Employees, leadership expert Lee J. Colan delivers the “how to” for inspiring your team so they deliver unparalleled value to your customers. Proven at Fortune...

From the bestselling author of The No-Cry Sleep Solution--everything parents need to know during their baby's first year Gentle Baby Care provides immediate answers to the daily questions that arise when caring for a baby. Written by bestselling author and parenting expert Elizabeth Pantley,...

No strict diets, no scary guidelines--just the essential nutrition expectant moms need to start their babies on the road to lifelong health All parents know that kids need nutritious foods as they grow. But new research confirms that what you eats during pregnancy can also profoundly affect...

The New York Times Bestselling Weight-Loss Plan NOW LOSE MORE FAT IN LESS TIME-FASTER AND FOREVER! Conquer the Fat-Loss Code takes the bestselling Crack the Fat-Loss Code to the next level-for even faster, easier, longer-lasting results. Nutrition expert Wendy Chant builds upon her scientifically...

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and...

A fully updated, expanded edition of the leadership classic! President Barack Obama never fails to fire up a crowd. Whether he’s addressing societal injustices or explaining complex policy decisions, Obama gains legions of enthusiastic supporters with every speech he makes. With Say...