Mcgraw Hill Education imprint: 4218 books

THE OPTIONS INVESTING BESTSELLER--WITH CRITICAL NEW INSIGHT FOR TODAY'S TUMULTOUS MARKETS Written in an accessible, easy-to-read style, this new edition of Understanding Options provides everything you need to get started on the right foot in the increasingly popular options market. You'll...

This straightforward, accessible guide clearly explains what options are and how they work, their pros and cons, their relationship with stocks, and how to use them to gain leverage, generate extra income, and protect against adverse price movements.

THE BOOK DAY TRADERS RELY ON TO CAPTURE PROFITS AND LOWER RISK Since The Compleat Day Trader was first published, the tools available to day traders have become incomparably more efficient and effective, thereby dramatically increasing your chances of success. On the flip side, day trading is much...

The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised...

Everything real estate investors need to know about finding, financing, and closing real estate investment deals Navigating the complexities of real estate financing can be a major obstacle for the real estate investment novice. Now this quick-reference guide arms them with a road map for finding,...

Turn online visitors into PAYING CUSTOMERS! You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s...

It’s easier than you think to understand the financial reports you face every day . . . If your job focus is on managing employees and overseeing corporate affairs, financial analysis may sound like a foreign language to you. But, in today’s competitive business environment, it is crucial...

From a leading global economic analyst, the definitive look at the costs and benefits of competing with China “A must read for anyone seeking to understand the emergence of China as a major industrial power and how profoundly it is changing the world economy." —Dr. Henry Kressel, author of...

The groundbreaking follow-up to the international bestseller­­a hands-on guide to putting McKinsey techniques to work in your organization McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all...

The Definitive Guide to Strategic Asset Allocation Uniting theory and practice--the art and science of asset allocation Investors long to beat the market, and money managers accept that as their mandate. The sad reality is that most money managers underperform the market, and individual investors...

The most trusted M&A guidebook available--updated for today's extreme-risk world of business. Major financial scandals, geopolitical upheaval, technological advances, rapid globalization . . . The world--and the way business is done--has changed drastically in the 10 short years since the original...

USA TODAY BESTSELLER Take HOLD of your financial future! Learn how to obtain financial freedom through real estate. The final book in Gary Keller’s national best-selling Millionaire Real Estate Investor trilogy teaches the proven, reliable real estate investing process to achieve financial...

3 E-BOOKS IN ONE The How to Make Money in Stocks Complete Investing System Through every type of market, William J. O'Neil's national bestseller How to Make Money in Stocks has shown over 2 million investors the secrets to successful investing. O'Neil's powerful CAN SLIM Investing System--a...

Chart a course for success in the fertile terrain of BRIC investing! The world’s largest and fastest-growing emerging markets are those of the BRIC nations—Brazil, Russia, India, and China. Combined, these countries house more than 40 percent of the world’s population, and their respective...