Mcgraw Hill Education imprint: 4218 books

THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book,...

Pessimists see distressed M&A . . . Optimists see distressed M&A Opportunities abound in “bankruptcy beauties”—both in good times and bad. Distressed mergers and acquisitions used to be the domain of a handful of specialists, who generated handsome profits by unlocking value in...

Win the high-stakes game of short selling! Short selling is growing in popularity—and for good reason. A smart shorting strategy can yield impressive profits while decreasing portfolio risk. All About Short Selling reveals what you need to excel in this exciting form of trading—without...

Timeless Insights for Planning and Managing 21st-Century Warehouse Operations Despite today's just-in-time production mentality, with its efforts to eliminate warehouses and their inventory carrying costs, effective warehousing continues to play a critical bottom-line role for companies worldwide....

An innovative way to see through a company's published numbers to discover its true investment potential This book gives you a blueprint for finding a great growth stock for the next decade without taking on a lot of risk in the process. Inspired by the writings of Benjamin Graham, It's Earnings...

Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then...

The definitive inside account of Toyota's greatest crisis—and lessons you can apply to your own company "Those who write off Toyota in the current climate of second guessing and speculation are making a profound mistake and need to read this book to get the facts. Toyota is a company that will...

What's the solution to the world's growing energy problem? PERFECT POWER Electric usage is rising. Fuel costs are rocketing. Blackouts are happening more frequently. Why? Because our electrical power system--built on a vast network of resources including nuclear energy, natural gas, water,...

“Dream, Believe, Dare, Do . . .” Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return...

HOW TO SEPARATE THE NEWS FROM THE NOISE: WHAT EVERY INVESTOR NEEDS TO KNOW There is no shortage of financial advice these days. From cocky cable pundits to nattering news columnists to off-grid online bloggers, there are more so-called experts than ever before--and the noise can be downright deafening. This...

“Must the end of life be the worst part? Can it be made the best?” At 53, Eugene O'Kelly was in the full swing of life. Chairman and CEO of KPMG, one of the largest U.S. accounting firms, he enjoyed a successful career and drew happiness from his wife, children, family, and close...

Start building your real estate fortune today! Gary Keller reveals all the secrets Two books in one comprehensive ebook package! "Gary Keller knows the beauty of a simple path to a spectacular goal!” —Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup...

If anybody knows what it takes to get you to the top of the corporate ladder, it’s #1 executive coach Debra Benton. Now, in this follow-up to her best-selling How to Think Like a CEO, she draws upon her work with top-level executives at corporate giants such as AT&T, Colgate, Pepsi, Mobil Oil,...

Ride your personal brand to the highest level in your field! ”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.” —DONNY DEUTSCH, television host and Chairman, Deutsch Inc. “Discover...