Mcgraw Hill Education imprint: 4218 books

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic...

Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author...

Get unprecedented access to thousands of databases. It's called Open Data, and it's revolutionizing business. The business leader’s guide to using Open Data to analyze patterns and trends, manage risk, solve problems—and seize the competitive edge Two major trends—the exponential growth...

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer...

Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll...

The global, go-to guide that started the Value Selling Revolution—now updated for today’s market “Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling,...

Kick your bad habits—and CLOSE MORE SALES! “I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!” —Jim Farley, VP Global Marketing, Ford Motor Company “In over 20 years of sales leadership,...

From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new...

For 30 years, Robert “Dr. Bob” Froehlich, Vice Chairman of DWS Investments, has been digging up attractive investment opportunities where no one else can find them. His always timely and insightful investment articles on the subject have made him one of the most respected investment strategists...

Silver Living Now Book Award • Silver National Mature Media Award • APEX Award • Washington Post Book of the Month • Wealth and Money Management Award • Bronze Independent Publisher Book Award • Foreword INDIEFAB Book of the Year Honorable Mention A one-of-a-kind practical guide to making...

Master the art of wealth building, and make money the way millionaires do! There are only two things millionaires have that you don’t: wealth and the knowledge to build wealth. But that’s all about to change. Thanks to “Millionaire Maker” Loral Langemeier, you can develop the same financial...

The innovative investor’s guide to an entirely new asset class—from two experts on the cutting edge With the rise of bitcoin and blockchain technology, investors can capitalize on the greatest investment opportunity since the Internet. Bitcoin was the first cryptoasset, but today there...

TWO E-BOOKS IN ONE Trade Your Way to Financial Freedom Van Tharp's proven 14 step model for developing a profitable trading system-as well as his latest methods and techniques for winning in any market. Trade Your Way to Financial Freedom includes information on secular bull and bear markets...

A critical look at the man behind the bubble economies of the last two decades In his critically acclaimed Greenspan’s Bubbles, coauthor Frederick J. Sheehan exposed the starring role played by former Fed chairman Alan Greenspan in virtually every economic calamity of the past 19 years. Now...