Kogan Page imprint: 748 books
Crisis Communication
Practical PR Strategies for Reputation Management & Company Survival
Language: English
Release Date: September 3, 2008
Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria....
The 30 Day MBA in International Business
Your Fast Track Guide to Business Success
Language: English
Release Date: January 3, 2016
As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell,...
28 Business Thinkers Who Changed the World
The Management Gurus and Mavericks Who Changed the Way We Think about Business
Language: English
Release Date: May 3, 2011
28 Business Thinkers Who Changed the World is a guide to the people who have fundamentally reshaped their industries and the way we do business today. Some of these game changers are great intellectuals while others are 'gut instinct' types; some are motivated by desire to change the world, while...
A Quick Start Guide to Online Selling
Sell Your Product on Ebay Amazon and Other Online Market Places
Language: English
Release Date: October 3, 2010
Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online...
The Retail Champion
10 Steps to Retail Success
Language: English
Release Date: July 3, 2012
Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail...
The Winning Bid
A Practical Guide to Successful Bid Management
Language: English
Release Date: May 3, 2013
The Winning Bid is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It gives essential advice on, amongst other things: PQQs and bid readiness, GIVE analysis, competitor analysis, grantwriting and funding bids best practice, freedom of Information...
The Language of Leaders
How Top CEOs Communicate to Inspire, Influence and Achieve Results
Language: English
Release Date: April 3, 2013
Inspiring communication can make the difference between poor performance and exceptional results. This is why CEOs and HR professionals now believe that the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Many leaders...
The Rebel Entrepreneur
Rewriting the Business Rulebook
Language: English
Release Date: July 3, 2012
Everyone wants to start their own business and there are many of books telling you how to go about it. The only trouble is that many of them are simply wrong. The Rebel Entrepreneur by Financial Times journalist Jonathan Moules explains why, in many cases, the received wisdom on entrepreneurship just...
The Professional's Guide to Business Development
How to Win Business in the Professional Services
Language: English
Release Date: December 3, 2012
When buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you primarily on the basis of your expertise, but on factors such as price and whether they want to do business with you. To minimize the issue of cost, you need to ensure...
Group Coaching
A Practical Guide to Optimizing Collective Talent in Any Organization
Language: English
Release Date: May 3, 2013
Group Coaching is everything you need to run successful coaching sessions effectively. Based on 20 years of HR, consulting and practical coaching experience, this book offers tools, tips, ideas, different perspectives and easy-to-use templates. Group coaching on its own is a powerful tool and when...
Mobile Marketing
How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Language: English
Release Date: February 3, 2017
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into...
Communicate to Win: Learn the Secrets of Successful Communication and Presentation
Learn the Secrets of Successful Communication and Presentation
Language: English
Release Date: August 3, 2009
Richard Denny is famous for his powers of communication, whether he's training hundreds of salespeople, getting his message across in his best-selling books or delivering charismatic speeches. Communicate to Win is full of sound, practical advice on every aspect of business and personal communication,...
The PR Professional's Handbook
Powerful, Practical Communications
Language: English
Release Date: April 3, 2014
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR...
by David Oliver
Language: English
Release Date: November 3, 2010
Language: English
Release Date: November 3, 2010
How to Negotiate Effectively provides tips, tools and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal.
This...