Kogan Page imprint: 748 books
by
Language: English
Release Date: May 3, 2018
Language: English
Release Date: May 3, 2018
From accountant to zoologist, this new edition of The A-Z of Careers and Jobs is your one-stop guide for insightful guidance on more than 300 different career areas in the UK. This book is a quick and informative way to find out about what jobs and careers are out there, from traditional roles to...
Container Logistics
The Role of the Container in the Supply Chain
Language: English
Release Date: May 3, 2018
Whilst the maritime container business has been studied in depth, the impact on shippers and how shippers deal with the given challenges has not been fully examined. Container Logistics bridges this gap and looks at the maritime business from a customer's perspective. The book examines the challenges,...
by Paul Tosey
Language: English
Release Date: July 3, 2017
Language: English
Release Date: July 3, 2017
Understanding Organisation Development is essential reading for students studying Organisation Development (OD) as part of a wider HR degree or professional qualification, is the core textbook for the CIPD level 5 Unit 5UOD, and is ideal for professionals looking for a solid theoretical grounding...
Apprenticeships
For Students, Parents and Job Seekers
Language: English
Release Date: February 3, 2012
As unemployment becomes an issue on every graduate's and career changer's mind, apprenticeships are becoming the most legitimate and popular routes into work. But how do you choose the apprenticeship that's right for you? And for parents, how do you support and guide your child into the best possible...
The Human Workplace
People-Centred Organizational Development
Language: English
Release Date: October 3, 2017
Companies spend time and effort developing their employees - their most important asset - but they often forget to consider the company structure, culture, environment and processes required to help the newly upskilled individuals thrive. The Human Workplace is a practical guide which shows how this...
Practical Statistics
A Handbook for Business Projects
Language: English
Release Date: November 3, 2013
Practical Statistics is an introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being too simple or mind-numbingly complex. It turns statistics, often perceived...
Marketing Value Metrics
A New Metrics Model to Measure Marketing Effectiveness
Language: English
Release Date: October 3, 2014
This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder value, but also provides...
Malcolm McDonald on Value Propositions
How to Develop Them, How to Quantify Them
Language: English
Release Date: October 3, 2018
A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand...
100 Practical Ways to Improve Customer Experience
Achieve End-to-End Customer Engagement in a Multichannel World
Language: English
Release Date: August 3, 2018
Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused...
Retail Disruptors
The Spectacular Rise and Impact of the Hard Discounters
Language: English
Release Date: October 3, 2018
Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader...
How to Pass Professional Level Psychometric Tests
Challenging Practice Questions for Graduate and Professional Recruitment
Language: English
Release Date: May 3, 2013
***How to Pass Professional Level Psychometric Tests***contains a wealth of practice questions to help prepare you for exactly the type of tests you will face in recruitment assessments for professional careers. A staggering 650 questions and answers, consisting of 20 timed practice tests reflect...
Your Rights at Work
Everything You Need to Know About Starting a Job, Time off, Pay, Problems at Work - and Much More!
Language: English
Release Date: June 3, 2016
Your Rights at Work is a comprehensive, jargon-free guide to the legal rights of the employee and the responsibilities of the UK employer. Accessible and reliable, it offers real solutions to the problems and issues that can face anyone at work. Using the law is always a last resort, but if you have...
How to Prepare a Business Plan
Your Guide to Creating an Excellent Strategy, Forecasting Your Finances and Producing a Persuasive Plan
Language: English
Release Date: August 3, 2017
An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. ***How to Prepare a Business Plan***explains the process of creating an excellent business plan in an engaging and...
The Daily Telegraph Tax Guide 2018
Understanding the Tax System, Completing Your Tax Return and Planning How to Become More Tax Efficient
Language: English
Release Date: May 3, 2018
The Daily Telegraph Tax Guide contains everything you need to know about completing a self-assessment tax return for 2017/18. This is the only credible and practical guide on the market to this perennial, time-intensive and often stressful demand on any taxpayer. Whether self-employed, part-time,...