Kogan Page imprint: 748 books
by Joanna Gutmann
Language: English
Release Date: October 3, 2016
Language: English
Release Date: October 3, 2016
Taking Minutes of Meetings guides you through the entire process behind minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately.
The minute-taker is one of the most important and powerful people in a...
Key Skills for Professionals
How to Succeed in Professional Services
Language: English
Release Date: May 3, 2013
Key Skills for Professionals will help you understand and develop the skills you need to be truly professional in a fiercely competitive environment. The areas covered in this book are useful not only to those qualifying for a profession but also for those people who are already working in a professional...
Economics for Business
A Guide to Decision Making in a Complex Global Macroeconomy
Language: English
Release Date: November 3, 2015
Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on...
Competitive SME
Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises
Language: English
Release Date: February 3, 2013
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools,...
The Trusted Executive
Nine Leadership Habits that Inspire Results, Relationships and Reputation
Language: English
Release Date: April 3, 2016
The Trusted Executive helps leaders create a strategy for building trust in a globalized, technology-enabled, diverse and increasingly sceptical world.
Through innovative coaching exercises, self-assessment exercises, inspirational interviews with international CEOs and underpinned by rigorous...
How to Create a Coaching Culture
A Practical Introduction
Language: English
Release Date: September 3, 2018
Management approaches and workplace culture help determine employee productivity, morale, talent acquisition and retention, and organizational adaptability. How to Create a Coaching Culture is a practical guide to embedding effective coaching behaviours within an organization to empower and engage...
Podcasting Marketing Strategy
A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast
Language: English
Release Date: May 3, 2019
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences. It offers...
Designing the Purposeful Organization
How to Inspire Business Performance Beyond Boundaries
Language: English
Release Date: February 3, 2015
Globalization, competition and recession have created an overwhelming pressure on organizations to deliver growth. This has often resulted in tough performance targets being pushed down the line. Hard-hitting management may deliver short-term results but in the longer term key people burn out or leave,...
Employment Law
The Essentials
Language: English
Release Date: January 31, 2017
Employment Law is the core textbook for the CIPD Level 7 Advanced Employment Law module and is ideal for all HR professionals and business leaders who need a clear understanding of the area, as well as those studying the subject on postgraduate and undergraduate HRM or business degrees. It takes the...
Introduction to Employment Law
Fundamentals for HR and Business Students
Language: English
Release Date: January 3, 2019
Written specifically for HR and Business students, Introduction to Employment Law is a clear and accessible guide to employment law and how it applies in practice. Covering everything from employment tribunals and discrimination to redundancy and termination of employment, this textbook doesn't assume...
The Marketing Complex
Why Modern Marketers Need to Manage Multiplicity
Language: English
Release Date: September 3, 2017
Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static,...
Family Wars
Stories and Insights from Famous Family Business Feuds
Language: English
Release Date: March 3, 2010
Many of the world's most successful businesses are family owned. With this comes the threat of family bust-ups, sibling rivalry and petty jealousies.
Family Wars takes you behind the scenes on a rollercoaster ride through the ups and downs of some of the biggest family-run companies in the...
Creativity and Data Marketing
A Practical Guide to Data Innovation
Language: English
Release Date: January 3, 2017
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into...
How to Pass the ADI Exams
The Essential Guide to Passing Parts 1, 2 and 3 of the DSA Exams and Becoming an Approved Driving Instructor
Language: English
Release Date: June 3, 2012
How to Pass the ADI Exams provides all trainee ADIs with an indispensable guide to understanding and passing all three stages of the ADI exam process in the UK. Packed with practice questions, the book outlines the overall exam structure, before looking in detail at the three key areas - the theory...