Use Game Theory to Shape Strategy
by
Adam Brandenburger, Barry J. Nalebuff
Language: English
Release Date: October 1, 2009
Business is like war: The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game...