Gartner Inc imprint: 1 book

The Digital Edge

Exploiting Information and Technology for Business Advantage

by Mark P. McDonald, Andy Rowsell-Jones
Language: English
Release Date: October 21, 2012

How can companies leverage technology for growth? By combining their digital and physical assets in new ways to create value, revenue and results. Digital technologies dominate more than half of business operations, but only a quarter of firms attribute revenue to these assets. Why? Because most organizations...
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