Ft Press imprint: 1284 books

Ruthless Execution

How Business Leaders Manage Through Turbulent Times

by Amir Hartman, Craig LeGrande
Language: English
Release Date: August 27, 2014

Today's business leaders are confronted with a variety of obstacles that threaten their very survival. To survive and thrive, the modern manager must know how to lead through adversity while preparing their companies for a new era of success. In Ruthless Execution, Amir Hartman and Craig LeGrande...

Advocate Marketing

Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

by Barbara Thomas
Language: English
Release Date: February 24, 2016

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of...
by Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
Language: English
Release Date: April 23, 2014

Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date...
by Alpheus Bingham, Dwayne Spradlin
Language: English
Release Date: April 21, 2011

This Element is an excerpt from The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise (9780132311830) by Alpheus Bingham and Dwayne Spradlin. Available in print and digital formats.   Open innovation: how NASA mastered a radically new approach to collaboration and problem-solving—and...
by Dave Caolo
Language: English
Release Date: May 19, 2011

The quickest, easiest, and friendliest guide to using your iPhone 4 for business. After spending hundreds of hours on dozens of computers, the iPhone 4 is the best computer I’ve ever owned. This tiny machine runs Apple’s powerful iOS and features a huge number of fantastic business apps. In this...
by Charles W. Bamforth
Language: English
Release Date: November 3, 2010

This is the eBook version of the printed book. This Element is an excerpt from Beer Is Proof God Loves Us: Reaching for the Soul of Beer and Brewing (9780137065073) by Charles W. Bamforth. Available in print and digital formats.   An expert meditates on beer quality: from the bottle to the bubbles and...
by The aids2031 Consortium
Language: English
Release Date: November 30, 2010

This is the eBook version of the printed book. This Element is an excerpt from AIDS: Taking a Long-Term View (9780132172592) by the aids2031 Consortium. Available in print and digital formats.   Reconceiving the world’s response to AIDS: toward more positive, sustainable outcomes.   The...
by The Chicago Social Brain Netwo
Language: English
Release Date: November 3, 2010

This is the eBook version of the printed book. This Element is an excerpt from Invisible Forces and Powerful Beliefs: Gravity, Gods, and Minds (9780137075454) by the Chicago Social Brain Network. Available in print and digital formats.   The new science of belief: what science is learning about...

The Network Challenge (Chapter 10)

Coordination Networks in Product Development

by Manuel E. Sosa
Language: English
Release Date: May 19, 2009

Complex products, such as airplanes and automobiles, are designed by networks of design teams working on different components, often across organizations. The challenge in managing these networks is to decompose the project into manageable pieces but then coordinate the entire network to produce the...

BIG Ideas to BIG Results

Remake and Recharge Your Company, Fast

by Robert H. Miles, Michael T. Kanazawa
Language: English
Release Date: February 11, 2008

Why do most corporations fail to achieve breakthrough performance? They make things too complex. They clutter it with jargon and confusion. They dither on the launch pad. They hire too many consultants, chase after too many fads. It doesn’t have to be that complicated. Whatever your goal, whatever...
by Richard Templar, Roni Jay, Stephen Briers
Language: English
Release Date: December 16, 2011

Three books for just $29.99!   When it comes to parenting, you can't do everything, no matter how hard you try: nobody can. Given that, how do you make sure to do the things that are most important? The parts of raising kids that'll really help your children enjoy their lives, and help...

The Root of Thought

Unlocking Glia -- the Brain Cell That Will Help Us Sharpen Our Wits, Heal Injury, and Treat Brain Disease

by Andrew Koob
Language: English
Release Date: June 3, 2009

Until recently, neuroscientists thought glial cells did little more than hold your brain together. But in the past few years, they've discovered that glial cells are extraordinarily important. In fact, they may hold the key to understanding intelligence, treating psychiatric disorders and brain injuries...

The Cerebellum: Brain for an Implicit Self

Brain for an Implicit Self

by Masao Ito
Language: English
Release Date: August 1, 2011

This is the eBook version of the printed book.Leading neuroscientist Dr. Masao Ito advances a detailed and fascinating view of what the cerebellum contributes to brain function.  The cerebellum has been seen as primarily involved in coordination of body movement control, facilitating the learning of...

Project Management

Fast Track to Success

by Patrick Harper-Smith, Simon Derry
Language: English
Release Date: March 23, 2012

Effective managers now recognize that most operational activities aimed at achieving key team objectives can and should be considered projects and managed accordingly. Typically these projects will range from: complex operational tasks, one-off initiatives such as moving offices or installing a new...
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