Ft Press imprint: 1284 books
by Cesar Brea, Rajkumar Venkatesan, Paul Farris
Language: English
Release Date: August 18, 2014
Language: English
Release Date: August 18, 2014
A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!
3 authoritative Books help you measure, analyze, and optimize every marketing investment...
by Al Lieberman, Patricia Esgate, Paul W. Farris
Language: English
Release Date: August 8, 2013
Language: English
Release Date: August 8, 2013
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and...
Lies, Damned Lies, and Science
How to Sort through the Noise Around Global Warming, the Latest Health Claims, and Other Scientific Controversies
Language: English
Release Date: January 13, 2009
“Comprehensive, readable, and replete with current, useful examples, this book provides a much-needed explanation of how to be a critical consumer of the scientific claims we encounter in our everyday lives.”
—April Cordero Maskiewicz, Department of Biology, Point Loma Nazarene University
“Seethaler’s...
The Death of Corporate Reputation
How Integrity Has Been Destroyed on Wall Street
Language: English
Release Date: March 20, 2013
Why did the financial scandals really happen? Why are they continuing to happen? In The Death of Corporate Reputation, Yale's Jonathan Macey reveals the real, non-intuitive reason, and offers a new path forward. **For over a century law firms, investment banks, accounting firms, credit rating agencies...
by Mark Zandi
Language: English
Release Date: December 12, 2012
Language: English
Release Date: December 12, 2012
A new collection of objective, authoritative insights into the American economy: 2 authoritative books by top economist Mark Zandi, now in a convenient e-format, at a great price!
*** ***
2 authoritative eBooks offer a realistic, non-ideological, and actionable view of the U.S. economy:...
The Network Challenge
Strategy, Profit, and Risk in an Interlinked World
Language: English
Release Date: June 11, 2009
New Paperback Edition Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age—an age in which the centralized firm is changing into an agile and resilient...
Market Upside Down: How to Invest Profitably in a Shrinking Economy
How to Invest Profitably in a Shrinking Economy
Language: English
Release Date: January 25, 2010
The U.S. economic crisis of 2008 isn't over! The next bubble, explosive government debt, is brewing. At the same time, the economy can't generate growth, the treasury is exhausted, the Fed's balance sheet is over-stressed, consumers remain deep in debt, and short-term interest rates are at near-zero....
What Is Securitization?
And How Did It Pop the Subprime Loan Bubble?
Language: English
Release Date: November 16, 2009
This Element is an excerpt form Financial Shock: Global Panic and Government Bailouts--How We Got Here and What Must Be Done to Fix It (ISBN: 9780137016631) by Mark Zandi. Available in print and digital formats. Pull back the curtain on the subprime mortgage collapse and discover what really happened....
Age Smart
Discovering the Fountain of Youth at Midlife and Beyond
Language: English
Release Date: March 28, 2011
Americans are embracing an entirely new way of aging: one that's based on staying productive, staying active, and staying young in body and mind. Jeffrey A. Rosensweig and Betty Liu share strategies for bringing together all the elements of a long, happy, fulfilling, connected life. Starting today,...
by Curtis Faith
Language: English
Release Date: April 30, 2010
Language: English
Release Date: April 30, 2010
This is the eBook version of the printed book. This Element is an excerpt from Trading from Your Gut: How to Use Right Brain Instinct & Left Brain Smarts to Become a Master Trader (9780137047680) by Curtis Faith. Available in print and digital formats. ¿ How market cycles work--and how to recognize...
by Buff Dormeier
Language: English
Release Date: January 26, 2011
Language: English
Release Date: January 26, 2011
This Element is an excerpt from Investing with Volume Analysis: Identify, Follow, and Profit from Trends (9780137085507) by Buff Dormeier. Available in print and digital formats. Project emerging market trends by using the crucial piece of information most investors ignore: volume. Market volume...
China 88
The Real China and How to Deal with It
Language: English
Release Date: May 16, 2014
China 88 serves as a quick, handy guide for newcomers to China -- with a particular focus on travel and business culture. It helps to unravel the complexity of China by providing a historical context to the many nuances and paradoxes of this fascinating place. Tips, explanations, and clear examples...
The Definitive Guide to HR Communication
Engaging Employees in Benefits, Pay, and Performance
Language: English
Release Date: January 25, 2011
Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions,...
by Alison Davis, Jane Shannon
Language: English
Release Date: March 8, 2011
Language: English
Release Date: March 8, 2011
This is the eBook version of the printed book. This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. Employee communication solutions that...